franklintempleton

In a move that reflects the profound transformation of the global financial system, Franklin Templeton and Binance have launched an off-exchange collateral program that allows clients to use tokenized money market fund (MMF) shares as trading collateral.
This is not just another partnership — it is a clear signal that the future of finance is being built today.
First: Who Is Franklin Templeton?
Franklin Templeton is one of the world’s most established and respected asset management firms. Founded in 1947 in the United States, the company manages hundreds of billions of dollars on behalf of institutional and individual investors worldwide.
For decades, it has been a pillar of traditional finance, particularly in money market funds, bonds, and equity investments.
What distinguishes Franklin Templeton in recent years is its strategic embrace of tokenization. Through its Benji Technology Platform, the firm has brought traditional financial products onto the blockchain — merging the stability of conventional assets with the efficiency of digital infrastructure.
What Does the Off-Exchange Collateral Program Mean?
Traditionally, traders must deposit funds directly onto an exchange to use them as collateral for trading activities.
With this new program:
✔ Clients can hold tokenized assets such as MMF shares.
✔ Use those assets as collateral for trading on Binance.
✔ Reduce direct counterparty exposure to the exchange.
✔ Improve capital efficiency for institutional participants.
In essence, this initiative creates a sophisticated bridge between Traditional Finance (TradFi) and Digital Asset Markets.
What Does This Partnership Truly Represent?
This collaboration carries powerful implications:
1️⃣ Institutional Validation of Crypto
When a global asset management giant like Franklin Templeton partners strategically with Binance, it is no longer experimentation — it is conviction. Digital assets are becoming an integral part of the global financial framework.
2️⃣ Binance Is Not the Same Platform It Was in 2017
In 2017, Binance was an emerging exchange leading a crypto revolution.
In 2026, it stands as:
One of the largest digital asset exchanges globally
A strategic partner to traditional financial institutions
A leader in institutional-grade infrastructure
A benchmark for user asset protection
Its growth has not only been in scale, but in compliance standards, risk management systems, and institutional credibility.
3️⃣ Trust Built Through Action, Not Words
Exchanges are measured during challenging times, not only in bullish markets.
Over the years, Binance has strengthened:
Transparency
Security frameworks
Regulatory alignment
Institutional partnerships
The result? Major traditional financial players are placing their trust in its infrastructure.
Why This Matters for the Future of Markets
We are entering a new phase of finance:
🔹 Traditional assets becoming tokenized on blockchain networks
🔹 Institutions using them as collateral within digital trading ecosystems
🔹 Enhanced liquidity
🔹 Greater capital efficiency
🔹 Reduced systemic friction
This is the real emergence of Hybrid Finance — where TradFi and crypto converge seamlessly.
Final Thoughts👇
What we are witnessing is not just a partnership — it is a milestone in the maturity of the entire industry.
From a fast-growing exchange in 2017 to a strategic collaborator with Wall Street leaders in 2026 — this trajectory reflects what happens when innovation is combined with commitment, security, and institutional trust.
The journey is far from over.
But the direction has never been clearer.
#Binance #FranklinTempleton #Tokenization

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Franklin Templeton and Binance Advance Strategic Collaboration With Institutional Collateral Program
2026-02-11
Main Takeaways
Franklin Templeton and Binance have launched a new institutional off-exchange collateral program that allows eligible clients to use tokenized money market fund shares issued via Franklin Templeton’s Benji Technology Platform as collateral when trading on Binance.

The program is designed to improve capital efficiency while reducing counterparty risk by keeping assets held off-exchange in third-party custody, with collateral value mirrored within Binance’s trading environment using Ceffu’s custody layer.

The initiative builds on Franklin Templeton and Binance’s strategic collaboration announced in September 2025 and reflects the convergence between TradFi and digital assets.

Today, we’re pleased to announce a new institutional off-exchange collateral program in collaboration with global investment leader Franklin Templeton, making digital markets more secure and capital-efficient.

This initiative builds on Franklin Templeton and Binance’s strategic collaboration announced in 2025 and reflects the convergence between TradFi and digital assets.

Now live, eligible clients can use tokenized money market fund (MMF) shares issued through Franklin Templeton’s Benji Technology Platform as off-exchange collateral when trading on Binance through the custody and settlement infrastructure provided by Ceffu, Binance’s institutional crypto-native custody partner.

How Tokenization Can Advance Our Industry
The program alleviates a long-standing pain point for institutional traders by allowing them to use traditional regulated, yield-bearing money market fund assets in digital markets without parking those assets on an exchange. Instead, the value of Benji-issued fund shares is mirrored within Binance’s trading environment, while the tokenized assets themselves remain securely held off-exchange in third-party custody. This reduces counterparty risk, letting institutional participants earn yield and support their trading activity without hedging on custody, liquidity, or regulatory protections.

Closer Convergence Between TradFi and Digital Assets
“Since partnering in 2025, our work with Binance has focused on making digital finance actually work for institutions,” said Roger Bayston, Head of Digital Assets at Franklin Templeton. “Our off-exchange collateral program is just that: letting clients easily put their assets to work in third-party custody while safely earning yield in new ways. That’s the future Benji was designed for, and working with partners like Binance allows us to deliver it at scale.”

“Partnering with Franklin Templeton to offer tokenized real-world assets as off-exchange collateral is a natural next step in our mission to bring digital assets and traditional finance closer together,” said Catherine Chen, Head of VIP & Institutional at Binance. “Innovating ways to use traditional financial instruments on-chain opens up new opportunities for investors and shows just how blockchain technology can make markets more efficient."

The program aligns with broader institutional trends: demand is rising for stable, yield-bearing collateral that can support 24/7 settlement cycles and integrate into existing governance and risk frameworks.

As Ian Loh, CEO of Ceffu, observed: “Institutions increasingly require trading models that prioritize risk management without sacrificing capital efficiency.”

Tokenized money market funds are one example of how traditional products can be adapted for modern market structure, enabling institutions to manage risk and deploy capital more efficiently as digital finance becomes a regular part of the financial system.

Final Thoughts
Institutional adoption depends on market infrastructure that fits institutional needs. Offering more tokenized real-world assets on Binance meets the increasing institutional demand for stable, yield-bearing collateral that can settle 24/7. This gives investors greater choice and enhances their trading experience on the world’s largest regulated digital asset exchange.

#FranklinTempleton #BİNANCE #BTC☀️ #ETH #RiskAssetsMarketShock

Franklin Templeton is a global investment management company. It helps people and institutions invest and manage money in things like stocks, bonds, mutual funds, ETFs, and other financial assets.
📊 Basic Details
Founded: 1947
Headquarters: California, USA
Founder: Rupert H. Johnson Sr.
Type: Asset management / investment company
💰 What Franklin Templeton Does
They manage money for:
Individual investors
Big companies
Governments
Pension funds
They offer services like:
Mutual funds
Exchange-Traded Funds (ETFs)
Wealth management
Portfolio investment strategies
🌍 Why It Is Famous
One of the largest asset managers in the world
Manages hundreds of billions of dollars in investments
Recently became active in crypto and blockchain investments (like Bitcoin ETFs
and tokenized funds)
#USTechFundFlows #FranklinTempleton

Binance has announced today the launch of its first joint initiative with global asset manager Franklin Templeton, marking a significant step toward deeper integration between traditional finance and digital assets.
Under the new collaboration, institutional clients can now use tokenized shares of money market funds — issued through Franklin Templeton’s blockchain-based platform, Benji — as off-exchange collateral for trading on Binance.
The move is designed to enhance capital efficiency and provide institutions with greater flexibility when deploying assets across digital markets. By allowing traditional money market fund exposure to function as collateral within a crypto trading framework, the partnership bridges conventional financial instruments with the digital asset ecosystem.
This development reflects a broader trend of established financial institutions expanding into blockchain-powered infrastructure, while major crypto platforms continue building institutional-grade solutions.
🌷 Users can connect their Binance account to their wallet to access the new functionality.
The collaboration signals growing convergence between regulated asset management and crypto market infrastructure.
@Binance_Square_Official

👉 The line between Traditional Finance and Crypto just got thinner.
⭐ Binance and Franklin Templeton have entered a strategic collaboration aimed at expanding digital asset innovation and real-world asset tokenization.
⭐ This move signals something bigger than just a partnership — it reflects growing institutional confidence in blockchain infrastructure.
📊 Why This Matters?
Franklin Templeton manages billions in assets.Binance leads global crypto liquidity.Together, this could accelerate tokenized finance adoption.
When institutions move toward blockchain, smart money pays attention.
🚀 Market Perspective
🔹Such collaborations often strengthen long-term sentiment.
🔹Institutional alignment = stronger credibility for digital assets.
🔹Is this the beginning of deeper TradFi integration into crypto markets?
🔹Time will tell — but the direction looks clear.
#FranklinTempleton #bullish #InvestmentAccessibility #BinanceExplorers

While markets have been busy reacting to volatility and short-term headlines, something much bigger just happened!
🔥 Binance and Franklin Templeton have deepened their strategic collaboration with a new institutional collateral program. That’s not just another partnership announcement. That’s TradFi and crypto infrastructure getting structurally closer.
👉Back in September 2025, both firms announced they were working together to bridge traditional finance and digital assets.
🔥Now we’re seeing the next step!
Eligible institutional clients can use Franklin Templeton’s tokenized money market fund shares and real-world assets as off-exchange collateral for trading on Binance.
👉For institutions, this solves real problems like capital efficiency, counterparty risk, compliance concerns. Instead of fully moving assets onto an exchange, they can hold tokenized RWAs and deploy them more flexibly. That’s a major unlock for traditional players who want exposure but require structured risk controls.
👉For me, the bigger signal is trust.
Franklin Templeton isn’t a small experimental fund. It’s one of Wall Street’s established names. When firms like this don’t just “explore” crypto but actively build collateral frameworks with Binance, it says something about where the industry is heading.
💪Despite all the volatility, despite every cycle of fear and doubt, crypto keeps building. And Binance continues positioning itself as the infrastructure bridge between traditional finance and digital assets. Not just an exchange, but a settlement layer, a custody partner, and now part of institutional collateral mechanics.
Markets move in cycles. Headlines swing from euphoria to panic. But partnerships like this? They’re long-term architecture. They are good for the entire Industry!
🔥Volatility is normal. Growth underneath it is what matters. Building in crypto has always been a marathon. Binance is still running. And is still leading others!
#Binance #FranklinTempleton #TradFi #RWA

While markets have been busy reacting to volatility and short-term headlines, something much bigger just happened!
🔥 Binance and Franklin Templeton have deepened their strategic collaboration with a new institutional collateral program. That’s not just another partnership announcement. That’s TradFi and crypto infrastructure getting structurally closer.
👉Back in September 2025, both firms announced they were working together to bridge traditional finance and digital assets.
🔥Now we’re seeing the next step!
Eligible institutional clients can use Franklin Templeton’s tokenized money market fund shares and real-world assets as off-exchange collateral for trading on Binance.
👉For institutions, this solves real problems like capital efficiency, counterparty risk, compliance concerns. Instead of fully moving assets onto an exchange, they can hold tokenized RWAs and deploy them more flexibly. That’s a major unlock for traditional players who want exposure but require structured risk controls.
👉For me, the bigger signal is trust.
Franklin Templeton isn’t a small experimental fund. It’s one of Wall Street’s established names. When firms like this don’t just “explore” crypto but actively build collateral frameworks with Binance, it says something about where the industry is heading.
💪Despite all the volatility, despite every cycle of fear and doubt, crypto keeps building. And Binance continues positioning itself as the infrastructure bridge between traditional finance and digital assets. Not just an exchange, but a settlement layer, a custody partner, and now part of institutional collateral mechanics.
Markets move in cycles. Headlines swing from euphoria to panic. But partnerships like this? They’re long-term architecture. They are good for the entire Industry!
🔥Volatility is normal. Growth underneath it is what matters. Building in crypto has always been a marathon. Binance is still running. And is still leading others!
#Binance #Write2Earn #TradFi #RWA #FranklinTempleton $BNB
CPA_001M91SJQS

Binance and Franklin Templeton have unveiled a first-of-its-kind institutional off-exchange collateral program, bridging traditional finance and digital asset trading in a novel way. Approved clients can now use tokenized money market fund (MMF) shares, issued via Franklin Templeton’s Benji Platform, as collateral for trading on Binance — without moving the underlying assets onto the exchange.
Custody Without Compromise
Unlike traditional approaches where assets must be deposited onto an exchange, this program leverages third-party custody through Binance’s partner, Ceffu. The value of the tokenized MMF shares is represented inside Binance’s system, allowing institutional clients to remain active in trading while maintaining assets securely off-platform.
Ian Loh, CEO of Ceffu, highlighted the significance:

"Institutions increasingly require trading models that prioritize risk management without sacrificing capital efficiency. This program delivers exactly that."
Strategic Partnership in Action

This initiative marks the first major development from the strategic partnership announced between Binance and Franklin Templeton in September 2025. It demonstrates the growing integration between regulated traditional financial products and the evolving digital asset ecosystem.
Roger Bayston, Franklin Templeton’s Head of Digital Assets, explained:

"Our off-exchange collateral program lets clients put their assets to work safely in third-party custody while exploring innovative yield opportunities."
Catherine Chen, Head of VIP & Institutional at Binance, added:

"Enabling the use of traditional financial instruments in on-chain trading opens up entirely new avenues for institutional investors."
Why This Matters for the Market

By enabling money market funds to be used as collateral on Binance, institutions can now trade while holding regulated, yield-generating assets. This approach preserves familiar custody standards while facilitating 24/7 settlement cycles — a crucial advantage in digital markets where liquidity and speed are paramount.
As more institutions explore digital asset trading, programs like this are expected to become essential tools for bridging the gap between regulated finance and the crypto ecosystem. This move could redefine how institutional investors access and utilize stable, compliant assets while remaining active in global trading markets.
#FranklinTempleton