MR_BUNNY 09

Fifa world Cup is one of the strongest event-driven catalysts for football clubs and their fan tokens. For Atlético Madrid (ATM), the World Cup creates both major opportunities and significant risks that affect brand value, business operations, and token performance.
Historically, fan tokens follow a clear cycle. Prices usually rise 1–3 months before the tournament as expectations build. During the 2022 World Cup, several national team tokens increased between 50% and 120% before the event. However, after Argentina national football team won the title, its related token dropped more than 60% within days, showing the classic “buy the rumor, sell the news” pattern. Similarly, tokens linked to teams like Portugal national football team and ecosystem assets such as cool have shown strong pre-event rallies.
For Atlético Madrid, the impact is multi-layered. With several players participating in the World Cup, global exposure increases sharply. Social engagement rises, and activity on platforms like Socios.com grows significantly. Holder addresses and trading volume often increase, while volatility can surge with daily price swings reaching 15%–30%.
In the short term, this brings traffic and monetization opportunities. In the long term, strong performances enhance brand value and investor confidence. However, injuries, poor performances, or sudden sentiment shifts can quickly reverse gains. The World Cup is therefore both a growth engine and a risk event for ATM.
#ATM #FIFAWC2026 #币盈Anna
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