Steak ’n Shake has purchased $10 million worth of Bitcoin, about 105 BTC, marking its first official corporate Bitcoin holding tied directly to customer crypto payments. The company channels all Bitcoin received through customer purchases into a Strategic Bitcoin Reserve, linking sales growth to Bitcoin accumulation. This consumer-driven crypto strategy distinguishes it from capital-market-focused accumulation plays and aligns with Steak ’n Shake’s recent expansion into El Salvador.

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