meliuz

A empresa brasileira de cashback Méliuz surpreendeu o mercado ao anunciar a compra de 45,72 bitcoins, totalizando aproximadamente US$ 4,1 milhões. A decisão, segundo o fundador Israel Salmen, reflete a visão de que o bitcoin é uma "versão melhorada do ouro", com potencial para preservar valor no longo prazo.
Por que o Bitcoin?
* Proteção contra a inflação: Salmen destaca que os índices oficiais de inflação não refletem a perda real do poder de compra, e o bitcoin surge como uma alternativa para proteger o patrimônio da empresa.
* Diversificação do caixa: A Méliuz, que possuía a maior parte de seus recursos atrelados ao CDI, busca diversificar suas aplicações e otimizar o rendimento do caixa.
* Visão de longo prazo: A empresa não se preocupa com a volatilidade do bitcoin no curto prazo, pois a alocação de 10% do caixa representa um risco controlado. O foco é no potencial de valorização da criptomoeda ao longo do tempo.
Não é uma "Strategy brasileira"
Apesar da compra de bitcoins, a Méliuz esclarece que não pretende se tornar uma "Strategy brasileira", em referência à empresa americana MicroStrategy, que transformou o bitcoin em seu principal ativo estratégico. O objetivo da Méliuz é simplesmente rentabilizar seus recursos de forma mais eficiente.
O futuro do Bitcoin na Méliuz
A empresa planeja divulgar um novo fato relevante em 45 a 60 dias, com mais detalhes sobre sua política de aplicações financeiras e a estratégia de adoção do bitcoin.
Conclusão:
A decisão da Méliuz de investir em bitcoin demonstra o crescente interesse de empresas brasileiras no mercado de criptomoedas. A visão de que o bitcoin pode ser uma reserva de valor confiável, semelhante ao ouro, ganha cada vez mais força.
#bitcoin #meliuz #Write2Earn

#meliuz #bitcoin
Brazilian fintech company Méliuz (B3: CASH3) has unveiled plans to raise up to 450 million reais (approximately $78 million) through a public share offering, with the intent to allocate all proceeds toward purchasing Bitcoin$BTC
. This strategic move positions Bitcoin$BTC as a primary asset in Méliuz’s treasury, marking a significant shift in the company's financial strategy.
The offering, announced on May 30, 2025, involves an initial issuance of 17 million common shares, aiming to raise around 150 million reais ($26.45 million). Depending on investor demand, the offering could be expanded by up to 200%, potentially increasing the total capital raised to 450 million reais ($78 million). Each share purchased will include free subscription warrants divided into 10 series, allowing investors to buy additional shares at predetermined prices in the future.
Following the announcement, Méliuz's shares experienced a significant decline, dropping over 8% to 8.13 reais. This downturn reflects investor concerns over potential dilution and the company's pivot toward cryptocurrency investments.
Méliuz's decision to invest heavily in Bitcoin$BTC aligns with its broader strategy to transform into Brazil's first publicly traded Bitcoin treasury company. Since March 2025, the company has acquired approximately 320.2 BTC, valued at over $33 million, including a $28.4 million purchase of 274.52 BTC in May. This approach mirrors strategies employed by firms like MicroStrategy, which have integrated Bitcoin into their corporate treasuries.
CryptoRank:-

Brazilian fintech company Méliuz (B3: CASH3) has unveiled plans to raise up to 450 million reais (approximately $78 million) through a public share offering, with the intent to allocate all proceeds toward purchasing Bitcoin. This strategic move positions Bitcoin as a primary asset in Méliuz’s treasury, marking a significant shift in the company's financial strategy.
Offering Details:-

The offering, announced on May 30, 2025, involves an initial issuance of 17 million common shares, aiming to raise around 150 million reais ($26.45 million). Depending on investor demand, the offering could be expanded by up to 200%, potentially increasing the total capital raised to 450 million reais ($78 million). Each share purchased will include free subscription warrants divided into 10 series, allowing investors to buy additional shares at predetermined prices in the future.
Market Reaction:-
Following the announcement, Méliuz's shares experienced a significant decline, dropping over 8% to 8.13 reais. This downturn reflects investor concerns over potential dilution and the company's pivot toward cryptocurrency investments.
Strategic Shif:-

Méliuz's decision to invest heavily in Bitcoin aligns with its broader strategy to transform into Brazil's first publicly traded Bitcoin treasury company. Since March 2025, the company has acquired approximately 320.2 BTC, valued at over $33 million, including a $28.4 million purchase of 274.52 BTC in May. This approach mirrors strategies employed by firms like MicroStrategy, which have integrated Bitcoin into their corporate treasuries.
Conclusion:-

Méliuz's bold move to integrate Bitcoin into its financial framework underscores the growing trend of corporate adoption of cryptocurrencies. While the market's immediate reaction has been cautious, the long-term implications of this strategy will depend on Bitcoin's performance and investor confidence in the company's new direction.

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CryptoRank

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Conclusion

Méliuz's bold move to integrate Bitcoin into its financial framework underscores the growing trend of corporate adoption of cryptocurrencies. While the market's immediate reaction has been cautious, the long-term implications of this strategy will depend on Bitcoin's performance and investor c
onfidence in the company's new direction.

🚨 عاجل: شركة برازيليّة Méliuz ستشتري المزيد من #Bitcoin 🇧🇷
شركة الم fintech المدرجة علنًا Méliuz (CASH3) تتجه نحو بيتكوين بشكل كبير!
لقد قدموا للتو لرفع 26.45 مليون دولار لتجميع المزيد من $BTC
🔹 سيتم عرض أكثر من 17 مليون سهم
🔹 ستُستخدم الأموال فقط لشراء بيتكوين
🔹 خطة الشراء #BTC تبدأ في 12 يونيو
🔹 بالفعل يمتلكون أكثر من 274 بيتكوين في الميزانية
🔹 تعاونوا مع BTG Pactual لإدارة الصفقة
هذا يجعل Méliuz أول شركة برازيليّة مدرجة تضيف بيتكوين إلى خزائنها 🚀
تسارع اعتماد LATAM!

تخطط لشراء بيتكوين بقيمة 26 مليون دولار… هل سيبدأ ارتفاع السوق؟ 👀🔥
قدمت شركة مليلوز التكنولوجية المدرجة في البرازيل طلبًا رسميًا - لجمع 26.45 مليون دولار…
⛓️ فقط لشراء البيتكوين!
🧐 الآن فكر في الأمر قليلاً:
عندما تستثمر شركة كبيرة مدرجة في سوق الأسهم في البيتكوين، فهذه ليست أخبارًا صغيرة…
هذا تغيير زلزالي لسوق التشفير! 🌍⚡
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🔍 لماذا تعتبر هذه الخطوة مهمة؟
✅ مليلوز هي شركة في قطاع التكنولوجيا والتمويل