hajimi

يرجى التمرير لأسفل الصفحة للوصول إلى المحتوى باللغة الإنجليزية.
العوامل الزمنية والمكانية والاجتماعية، لماذا حاكيمي هو ملك الميمات الصينية على الإنترنت، ما هي القوى الساحرة التي يمتلكها؟
------هذا العدد سيحلل لماذا يكون حاكيمي أكثر سهولة في الانتشار والتواصل من خلال الأدب الصيني والاتصال (العدد 14)
لماذا يمكن لحاكيمي أن يتصدر ملك الميمات الصينية لعام 2025؟
كيف يمكن لكلمات حاكيمي العادية الثلاث أن تُعطى الكثير من الرموز الروحية والخيالات الروحية؟
لماذا يمكن لحاكيمي أن يجعل الناس يشعرون بالراحة والسعادة بمجرد همهمة عابرة؟

يرجى التمرير لأسفل الصفحة للوصول إلى المحتوى باللغة الإنجليزية.---العدد 18
“هاكي مي” حيوانات أليفة، “هاكي مي” موسيقى، “هاكي مي” تفكيك الصور وغيرها، وبأدنى تقدير متطرف، فإن إجمالي عدد مشاهداتها عبر الإنترنت قد تجاوز 150 مليار، وهذا ليس معجزة يمكن تحقيقها بالصدفة.
يمكن لـ“هاكي مي” أن تجعل الصينيين، وخاصة شباب عصر Z الذين يعدون بالمليارات، يطلقون على القطط اسم “هاكي مي”، وهذا ليس صدفة، بل هو أمر طبيعي.
يمكن لـ“هاكي مي” أن تعد فطائر البطاطس بسعر 5 يوان لدى بائعين الشوارع، ويمكنها أيضًا أن تظهر في عرض غنائي لمدة 6 دقائق في حفلة رأس السنة 2026 على بلي بلي.

1، تحديث عدد مشاهدات تيك توك: 288.5 مليار - 286.5 مليار = 1.8 مليار (زيادة يومية قدرها 1 مليار)
تقييم كيمي: في اليومين الماضيين كان هناك زيادة يومية قدرها 0.8 مليار، وفي اليومين الحاليين هناك زيادة يومية قدرها 1 مليار، فهل هو حقًا قلب حكيمي، كما يعرف الجميع.
2، في هذه الحلقة لن نركز على تلك الأخبار الساخنة ذات المشاهدات العالية لحكيمي، بل سنركز على مقاطع الفيديو اليومية لحكيمي بين الناس العاديين.
في الحقيقة، أعلى مقطع فيديو على تيك توك لحكيمي هو أيضًا لحظات حكيمي اليومية التي يعيشها الناس، سواء كانت لحظات دافئة، أو مريحة، أو مفرحة، دائمًا هناك بعض الفيديوهات التي تظهر بشكل طبيعي والتي تجذب استحسان الجميع.

①由于是第1期特刊，本次数据将会锁定发布日期为11月的哈基米短视频。
②抖音的优质视频播赞比集中在0.05--0.1，播放量换算以此为准。
③数据请看图。
1、本次抖音数据点赞量为（关键词：哈基米）：
345万点赞量-100万点赞量：一共7个，合计：1225万次点赞（1.225亿次---2.45亿次播放量），舍弃1个样本，该样本的评论第一热词为哈基米。
100万点赞量--50万点赞量：一共8个，合计：529万点赞量（5290万--1.058亿）
舍弃4个样本，这4个样本的评论热词都是哈基米。
基米点评：本月数据可以清晰的佐证一个结论：在中国，猫咪=哈基米，同时，也反映出一个现象：哈基米=可爱。
尤其反映在评论区，猫咪视频下面的评论，都有许多人提到哈基米，猫咪=哈基米的概念已经深入人心。
该榜单上传作者的粉丝数较少，并非专业主播（如明星主播、mcn机构主播、资源大咖型主播等本身具有超高流量话题热度的主播）。
粉丝数多集中在50粉丝-2000粉丝，点赞第一到最后的粉丝数排序如下：
5115、21万、1105、175、1567、54万、1.1万、442、1314、34万、995、450、737、1925、44万、1505、53、583、2681。
所以，这些数据都是普通大众真看真点赞的，绝对真实的数据，不是粉丝点出来的。
从九阳豆业的哈基米南北绿豆浆3天爆卖1050万袋可以看出，老百姓是真的喜欢哈基米，小编未来将重点关注主播们的粉丝数数据。
所以，一个梗文化，发展到几亿中国人民都喜爱，且持续火热了5年，这就是人民的选择。
2、本次bilibili数据播放量为（关键词：哈基米）：
733万次---50万次：一共为：96个，合计：11575万次播放量。
基米点评：bilibili为中国最大最创意的年轻人社交基地，尤其是学生群体聚集地。
该网站的哈基米文化充满了抽象，奇葩，难以琢磨的特点。
幸亏小编虽然年龄是个老登，但心态是个小登，完全能够理解。
小编善意提醒：按照b站年轻人的理念，年龄不可怕，登化最可怕。
大家千万要保持年轻心态，千万别走向“登化”啊！
保持哈气，保持年轻！
$哈基米 #哈基米 #HAJIMI #Hakimi #hachimi #哈吉米
Hakimi Joint Broadcast Short Video Data Special Report – Issue 1 (2025.11.01 – 2025.11.30)
① As this is the inaugural issue, all data is limited to “Hakimi”-related short videos posted in November 2025.
② On Douyin (Chinese TikTok), the like-to-view ratio for high-quality videos typically falls between 0.05–0.1; all view count estimates in this report are calculated based on this range.
③ Detailed charts are attached for reference.
1. Douyin (TikTok China) Data This Issue (Keyword: 哈基米 / Hakimi)Likes Statistics:
3.45M – 1M likes: 7 videos in total, combined 12.25 million likes
→ Estimated views: 122.5M – 245M
→ 1 video excluded (top hot comment was literally “Hakimi” → suspected clickbait/title-farming)
1M – 500K likes: 8 videos in total, combined 5.29 million likes
→ Estimated views: 52.9M – 105.8M
→ 4 videos excluded (all had “Hakimi” as the top comment keyword → also suspected clickbait)
Kimi’s Commentary:
This month’s data clearly proves one conclusion: In China, cat = Hakimi. At the same time, it reflects a widespread cultural phenomenon: Hakimi = cute.
You can see it especially in the comment sections — almost every cat video has tons of people typing “Hakimi”. The idea that “all cats are Hakimi” has become deeply rooted in people’s minds.The creators on this list generally have very few followers and are not professional influencers (no celebrity streamers, MCN-backed accounts, or big-resource KOLs with inherent traffic advantages).
Most creators have between 50 and 2,000 followers. Follower counts of the ranked creators (1st to 19th) are:
5,115 | 210K | 1,105 | 175 | 1,567 | 540K | 11K | 442 | 1,314 | 340K | 995 | 450 | 737 | 1,925 | 440K | 1,505 | 53 | 583 | 2,681Therefore, these likes are almost entirely genuine engagement from ordinary viewers — real watches, real likes, not fan-brigaded numbers.Further proof: Joyoung’s Hakimi co-branded “North-South Mung Bean Frog Milk” sold 10.5 million bags in just 3 days. Regular people genuinely love Hakimi!
Going forward, I will pay special attention to creators’ follower counts to keep bringing you the most authentic data.A single meme that has been loved by hundreds of millions of Chinese people and stayed hot for 5 whole years — this is truly the people’s choice.
2. Bilibili Data This Issue (Keyword: 哈基米 / Hakimi)
Views Statistics:7.33M – 500K views: 96 videos in total, combined 115.75 million views.
Kimi’s Commentary:
Bilibili is China’s largest and most creative youth community, especially a gathering place for students.
The Hakimi culture here is full of absurdity, surreal humor, and unpredictable brainrot — pure abstract vibes.Thankfully, although your editor is chronologically an “old deng” (old fogey), my mindset is forever a “little deng” (young at heart), so I completely get it! Friendly reminder based on Bilibili youth philosophy:
Getting older isn’t scary; becoming a “deng” (crusty, out-of-touch adult) is the real horror.
Everyone, please stay full of Hakimi energy and keep a youthful heart — never let yourself “deng-ify”!Stay full of Ha-qi, stay young!

Please scroll down to the bottom of the page for the English content.
“哈基米”是亿万 Z 世代用户的 “社交货币”？---QQ音乐、bilibili跨年晚会、抖音小火人养成游戏都在用！--第13期
中国最大的音乐平台QQ音乐为“哈基米”搭建过专题版面。
中国最大的短视频平台抖音为“哈基米”设定小火人角色和道具。
中国最大的z时代网站哔哩哔哩将“哈基米”音乐带上了2026年跨年晚会。
哈基米从一个空耳舶来词，已经重新解构为中国日常词语，例如：
咖啡（coffee）、沙发（sofa）、逻辑（logic）、雷达（radar）、电话（telephone）、基因（gene）、幽默（humour）、的士（taxi）、克隆（clone）、瑜伽（yoga）芭蕾（ballet）等。
世界文化共融共振，由“hachimi”空耳而来的哈基米，最终在中国重新解构为“hajimi”“哈基米”，伴随着“可爱温暖治愈”的美好意象，走向全世界。
“hajimi=cute”、“cats=hajimi”、“cats=cute”。
#哈基米 #HAJIMI #hachimi #Hakimi
第一部分-----QQ音乐推出哈基米音乐专题
截至 2025 年 Q3，第三方行业估算的 QQ 音乐单软件 DAU 约9150 万（非官方数据）。
哈基米音乐自带“可爱温暖治愈”的意象，非常贴近普通人，在抖音、B站等平台已形成病毒式传播，尤其在Z世代用户中拥有极高辨识度和喜爱度。
QQ音乐作为主流音频平台，通过联名“哈基米”，可迅速吸引年轻用户关注，拉新促活，与粉丝一起互动，融入z时代文化。
哈基米能够强化平台“年轻化”、“潮流化”的品牌形象。QQ音乐借此表明自己不仅是传统音乐分发平台，更是数字原住民文化共创的参与者，有助于打破“老派音乐App”的刻板印象。
这也是弥漫在中国各大品牌IP、各大企业中高管中的“登化焦虑”具象体现，哈基米音乐有助于打破老派刻板的固有印象。
此举也呼应了近年来各大平台争相“破圈”拥抱 meme 文化的趋势（如网易云音乐早年靠评论区出圈）。
第二部分---抖音宠物小火人养成游戏
抖音 “小火人” 是 2024 年推出的合养精灵功能，是 “续火花” 的社交升级玩法，核心是通过与好友合养虚拟小火苗，以游戏化互动提升端内社交黏性。
截至 2025 年 12 月（抖音小游戏生态大会披露），抖音小火人（合养精灵）的日活跃用户（DAU）已突破1 亿，该数据由抖音社交与互动业务负责人林克在大会上公开。
这款游戏中为玩家增加了很多哈基米元素：
哈肌汪、哈基米禄、哈基米萌、圣诞哈基米、绷带哈基米、ufo哈基米、双开门哈基米、南北绿豆、耄耋，哈基仙，哈基米大王。
抖音小火人聚焦z时代需求，小火人支持表情 / 符号式互动，而哈基米梗meme以简短配音 / 字幕传播，两者完美适配。
抖音小火人与哈基米存在天然的情感共鸣：小火人靠养成系情感增加用户留存，哈基米靠魔性 / 可爱温暖治愈属性引发情绪共鸣，均利用情感驱动传播。
第三部分-----bilibili2026跨年晚会
bilibili2026跨年晚会中，《哈哈哈哈--哈基米曼波》时长5分40秒，共3首哈基米歌曲。
核心歌曲为实力唱将阿兰演唱的《神曼波》，阿兰的造型宛若天仙下凡，神之降临，如梦如幻，完美契合歌曲。
B 站 2026 跨年晚会用 “哈基米音乐”，核心是用平台原生热梗做 “官方玩梗meme”。实现圈层共鸣、流量引爆与生态强化的三重目标，契合晚会 “破圈 + 守圈” 的核心策略。
一、核心原因（按优先级排序）
平台原生与用户共鸣：“哈基米” 起源于 B 站 UP 主二创（2022 年京桥刹那），在抽象、音 MAD、AI 翻唱区长期高热，且在抖音的猫咪宠物短视频播放量破316亿，是 Z 世代用户的 “社交货币”，用它能快速激活弹幕互动与情感认同，提升直播热度。
流量与传播驱动：2024-2025 年 “哈基米” 全网病毒式扩散，具备 “低理解成本 + 高传播效率” 的魔性特质，能带动晚会话题冲上热搜，吸引公域用户回流，降低破圈传播门槛。
生态与 IP 强化：晚会通过 “专业演绎 × 民间梗meme” 的反差感（如阿兰演唱），完成 “二创→官方认证→主流舞台” 的升级，既回馈 UP 主生态，又强化 B 站 “meme文化策源地” 的标签，促进后续二创循环。
商业化与互动创新：可联动 AI 音乐、虚拟形象、周边等变现，同时适配晚会 “弹幕互动 + 零点仪式” 的玩法，用 “哈基米” 主题环节提升用户停留时长与参与感。
差异化与记忆点：相比传统晚会的经典曲目，“哈基米” 以 “一本正经地玩梗” 制造反差萌，形成独特记忆点，区别于其他平台的跨年内容。
简单归纳：“哈基米”可爱温暖意象能和z时代共鸣，拉新更多年轻人，实现正向增长。
总结：哈基米文化是 Z 世代用户的 “社交货币”，具有极强的共鸣认同归属感，其天生的“可爱温暖治愈”意象，能极大的贴合普通人，能极大限度的使得品牌和企业文化有年轻感，摆脱“登化焦虑”，拉新年轻人，带来新活力和DAU。
“hajimi=cute”，“cats=hajimi”，“cats=cute”
“哈基米=可爱”，“猫咪=哈基米”，“猫咪=可爱”
以上简称为哈基米定理。
哈基米定理在中国互联网已彻底形成共识，这也是哈基米的累计全网播放量，保守估计破2000亿次的核心原因。
Is “Hajimi” the “Social Currency” for Hundreds of Millions of Gen Z Users? — Used in QQ Music, Bilibili New Year's Gala, and Douyin Little Fire Person Raising Game! — Issue 13
China's largest music platform, QQ Music, has created a special section for “Hajimi.”
China's largest short video platform, Douyin, has set Hajimi characters and props for the Little Fire Person.
China's largest Gen Z website, Bilibili, brought Hajimi music to the 2026 New Year's Gala.
Hajimi, from a misheard imported word, has been re-deconstructed into a common Chinese everyday term, such as:
coffee, sofa, logic, radar, telephone, gene, humour, taxi, clone, yoga, ballet, etc.
In the fusion and resonance of world cultures, Hajimi, derived from the misheard “hachimi,” was ultimately re-deconstructed in China as “hajimi” “Hajimi,” accompanied by the beautiful imagery of “cute, warm, and healing,” spreading to the world.
“hajimi = cute”, “cats = hajimi”, “cats = cute”.
Part One — QQ Music Launches Hajimi Music Special Section
As of Q3 2025, third-party industry estimates put QQ Music's single-app DAU at approximately 91.5 million (unofficial data).
Hajimi music inherently carries the imagery of “cute, warm, and healing,” which is very close to ordinary people. It has achieved viral spread on platforms like Douyin and Bilibili, with extremely high recognition and popularity among Gen Z users.
As a mainstream audio platform, QQ Music can quickly attract young users' attention through collaboration with “Hajimi,” driving new user acquisition and engagement, interacting with fans, and integrating into Gen Z culture.
Hajimi can strengthen the platform's “youthful” and “trendy” brand image. QQ Music uses this to show that it is not just a traditional music distribution platform, but also a participant in co-creating digital native culture, helping to break the stereotype of an “old-school music app.”
This also embodies the widespread “aging anxiety” among major brand IPs and executives in Chinese companies. Hajimi music helps break old-fashioned and rigid impressions.
This move echoes the recent trend of major platforms competing to “break the circle” and embrace meme culture (such as NetEase Cloud Music breaking out early through its comment section).
Part Two — Douyin Pet Little Fire Person Raising Game
Douyin's “Little Fire Person” is a co-raising elf feature launched in 2024, an upgraded social gameplay from “Continue the Spark.” The core is to enhance in-app social stickiness through gamified interactions with friends co-raising a virtual little flame.
As of December 2025 (disclosed at the Douyin Mini-Games Ecosystem Conference), the daily active users (DAU) of Douyin Little Fire Person (co-raising elf) has exceeded 100 million. This data was publicly announced by Lin Ke, head of Douyin's social and interaction business, at the conference.
This game has added many Hajimi elements for players:
Haji Wang, Hajimi Lu, Hajimi Meng, Christmas Hajimi, Bandage Hajimi, UFO Hajimi, Double Door Hajimi, North-South Green Bean, Maodie, Haji Immortal, Hajimi King.
Douyin Little Fire Person focuses on Gen Z needs. Little Fire Person supports expression/symbol-based interactions, while the Hajimi meme spreads through short dubbing/subtitles—perfectly compatible.
Douyin Little Fire Person and Hajimi have natural emotional resonance: Little Fire Person increases user retention through nurturing emotional bonds, while Hajimi triggers emotional resonance with its magical/cute, warm, and healing attributes—both driven by emotion for spread.
Part Three — Bilibili 2026 New Year's Gala
In the Bilibili 2026 New Year's Gala, “Hahahaha — Hajimi Mambo” lasted 5 minutes and 40 seconds, featuring a total of 3 Hajimi songs.
The core song was “Divine Mambo” performed by the powerful singer Alan. Alan's styling was like a fairy descending to earth, divine arrival, dreamlike and illusory, perfectly matching the song.
Bilibili's 2026 New Year's Gala used “Hajimi music,” with the core being to use the platform's native hot meme for “official meme play.” Achieving triple goals: community resonance, traffic explosion, and ecosystem strengthening—aligning with the gala's core strategy of “breaking the circle + guarding the circle.”
1. Core Reasons (Sorted by Priority)
Platform-native and user resonance: “Hajimi” originated from Bilibili UP main secondary creations (2022, Kyobashi Setsuna), long popular in abstract, sound MAD, and AI cover zones. On Douyin, cat pet short videos exceeded 31.6 billion views. It is Gen Z users' “social currency.” Using it quickly activates barrage interactions and emotional identification, boosting live heat.
Traffic and spread drive: From 2024-2025, “Hajimi” virally spread across the web, with “low comprehension cost + high spread efficiency” magical qualities. It can drive gala topics to hot searches, attract public domain user reflux, and lower breaking-the-circle thresholds.
Ecosystem and IP strengthening: The gala completes the upgrade from “secondary creation → official certification → mainstream stage” through “professional performance × folk meme” contrast (e.g., Alan singing), rewarding the UP main ecosystem while reinforcing Bilibili's “meme culture origin” label, promoting subsequent secondary creation cycles.
Commercialization and interaction innovation: Can link AI music, virtual images, peripherals, etc., for monetization, while fitting the gala's “barrage interaction + midnight ritual” gameplay. Using “Hajimi” themed segments boosts user dwell time and participation.
Differentiation and memory points: Compared to traditional gala classic songs, “Hajimi” creates contrast萌 through “serious meme play,” forming unique memory points, distinguishing from other platforms' New Year's content.
Simple summary: Hajimi's cute and warm imagery resonates with Gen Z, attracting more young people for positive growth.
Summary: Hajimi culture is Gen Z users' “social currency,” with extremely strong resonance, identification, and belonging. Its innate “cute, warm, and healing” imagery greatly fits ordinary people, maximally making brands and corporate culture feel youthful, escaping “aging anxiety,” attracting new young users, bringing new vitality and DAU.
“hajimi = cute”, “cats = hajimi”, “cats = cute”
“哈基米 = cute”, “cats = Hajimi”, “cats = cute”
The above is abbreviated as the Hajimi Theorem.
The Hajimi Theorem has thoroughly formed consensus in China's internet, which is also the core reason for Hajimi's cumulative web-wide playback conservatively estimated to exceed 200 billion views.

---神秘火爆的哈基米音乐总被人忽视，但却已经成为短视频的最热门背景音乐。（第9期）
大街小巷都能听到哈基米音乐，蜜雪、瑞幸、华为、比亚迪、商超，学校，公园都播放过它。
而哈基米音乐的播放量一直是一个谜团。
哈基米视频音乐文化之家：hajimi-theta.vercel.app
#哈基米 #HAJIMI #hachimi #Hakimi
抖音并没有背景音和音乐的官方统计数据，我们只能尝试从一些已知事实进行展示推断。

比如当一个短视频使用了哈基米背景乐，即便它没有标注“#哈基米”标签，它也传播了哈基米文化。
所以音乐的传播往往难以量化，当人们不自觉的对着猫猫说：可爱的哈基米，当人们不自觉的哼着哈基米小曲的时候，哈基米世界已经彻底形成。
此时，哈基米不再是一时风靡，而是成为日常。
事实1：
抖音app搜索框输入哈基米，在标签栏选音乐，可以得到音乐和配乐2种，我们以配乐为准，选前5数据：
哈基米（椰子と红豆）：248万人使用，前10个哈基米背景乐短视频点赞数为：1958万
https://www.douyin.com/music/7221099788623644731
找基米（哈基米陷阱BEAT）：246万人使用，前10个哈基米背景乐短视频点赞数为：3203万
https://www.douyin.com/music/7559146928521694002
曼啵啵啵（DJ阿哲）：107.5万人使用，前10个哈基米背景乐短视频点赞数为：1299万
https://www.douyin.com/music/7532696263254100006
伯虎说（哈基米版）（缘为冰）：52.8万人使用，前10个哈基米背景乐短视频点赞数为：890万
https://www.douyin.com/music/7545780296302594049
哈基米（泰曼波）1.4x（37.2万人）：107.5万人使用，前10个哈基米背景乐短视频点赞数为：1185万
https://www.douyin.com/music/7563474437795694593
总结：这50个哈基米配乐短视频一共有：690万个短视频使用（这5首歌），8535万次点赞（25亿播放量，以播赞比0.033推算）。
注意，其他几千首歌我还没统计，同一首歌还有不同创作者的ai音效我也没统计，同一首歌的真人翻唱音效我也没统计。
做商业的，尤其做市场营销的，包括小编我在内，应该好好复盘反思一下，自己是不是有点低估市场，有点不敬畏真实数据，有点作为年长人的偏见。
从我的数据观感来看，哈基米背景音效的使用率数据绝对要比哈基米短视频还要高得多。
目前哈基米短视频的抖音数据破千亿，保守估计其背景音效也至少破千亿。
事实2：
目前哈基米音乐相关话题，累计有35亿播放量，以“#哈基米音乐”“#哈基米之歌”为主。
抖音上最火的哈基米之歌（也叫哈基米调音或哈基米神曲）其实是“万曲皆可哈基米”的二创系列，把各种歌曲旋律魔性改编成“哈基米哈基米”风格，超级洗脑！
在抖音和b站被大量萌宠、抽象舞、鼠鼠，奇葩视频使用，传播量爆炸，无法统计。
我们选取代表性二创歌曲：#蓝莲哈1亿播放量，#打火基5000万播放量，#孤高曼波1亿播放量，#泰曼波5000万播放量。（这些数据没算入哈基米音乐播放量，因为不带有“哈基米”三个字，抖音无法识别）
事实3：
哈基米音乐在线下门店有难以统计的播放量。
蜜雪冰城、华莱士、塔斯汀、华为、小米、比亚迪、各大商超、小超市、小摊贩、小店铺、学校、公园等等，都播放过哈基米音乐。
哈基米音乐本身欢快活泼，温暖阳光，具有很强的贴合力，能够吸引人群，带来流量。
我们不要低估线下门店的传播力，中国总共有812万家各类线下门店，这些门店撑起了中国商业生态。
哈基米音乐并非商用专用（如蜜雪冰城主题曲，你不可能在瑞幸听到蜜雪冰城甜蜜蜜，但可以听到哈基米之歌），所以它的主题能够无缝契合几乎所有的商业场景。
812万家线下商店撑起了14亿中国人的生活，而门店播放的哈基米音乐一传十十传百，方圆几公里都知道哈基米。
注意，这里的传播量级已经不能用多少亿次来统计，而要用多少亿人来量化。
线下多少亿人听过哈基米音乐呢，无法统计。
量变引起质变，只有得到足够多的播放和认可，才会让哈基米成为猫咪的代名词，才会让哈基米成为可爱温暖的代名词。
事实总结：
哈基米是一个及其可爱治愈的正面形象，如同寒冬的一杯热姜茶，正因为如此，哈基米之歌成为国民级配乐，断档第一。
数千首音乐，数万首音效，数千亿播放量，这是其他任何meme都不具备的特性。
关于音乐特性，doge没有，cheems没有，拉布布没有，黑神话悟空没有，哪吒没有，西游记都没有，奶龙有但不够风靡，是的，你找不出来。
不同于奶龙labubu黑悟空，哈基米没有任何资本和公司推动，且形象积极正面，成为短视频加配乐超2000亿播放量的现象级国民meme，这是人民的热爱，这是全民级别超级IP。
Unveiling the Mystery: How Many Plays Does the Hachimi Music, Loved by Hundreds of Millions of Chinese People, Actually Have? (Episode 9)
The mysteriously explosive Hachimi music is often overlooked, yet it has become a popular background track for short videos.
You can hear Hachimi music everywhere on the streets — in Mixue, Luckin, Huawei, BYD stores, supermarkets, schools, parks; they've all played it.
And the play count of Hachimi music has always been a mystery.
Hachimi Video Music Culture Home: hajimi-theta.vercel.
Douyin doesn't have official statistics for background sounds or music, so we can only try to demonstrate and infer from some known facts.
For example, when a short video uses Hachimi background music, even if it doesn't tag "#Hachimi," it still spreads Hachimi culture.
Thus, the dissemination of music is often hard to quantify. When people unconsciously say to cats: "Cute Hachimi," or hum the Hachimi tune without realizing it, the Hachimi world has fully taken shape.
At this point, Hachimi is no longer just a fleeting trend but has become part of everyday life.
Fact 1:
In the Douyin app search bar, type "Hachimi," then select the music tab. There are two types: music and sound effects. We'll focus on sound effects and take the top 5 data:
Hachimi (Coconut and Red Bean): Used by 24.8 million people. The top 10 Hachimi background videos have 19.58 million likes.
https://www.douyin.com/music/7221099788623644731
Find Kimi (Hachimi Trap BEAT): Used by 24.6 million people. The top 10 have 32.03 million likes.
https://www.douyin.com/music/7559146928521694002
Man Bo Bo Bo (DJ Aze): Used by 10.75 million people. The top 10 have 12.99 million likes.
https://www.douyin.com/music/7532696263254100006
Bohu Shuo (Hachimi Version) (Yuan Wei Bing): Used by 5.28 million people. The top 10 have 8.9 million likes.
https://www.douyin.com/music/7545780296302594049
Hachimi (Thai Man Bo) 1.4x (37.2万 people? – likely a typo): Used by 10.75 million people. The top 10 have 11.85 million likes.
https://www.douyin.com/music/7563474437795694593
Summary: These 50 Hachimi sound effect videos (from just 5 tracks) have a total of 69 million uses, 85.35 million likes (estimated 2.5 billion plays, based on a play-to-like ratio of 0.033).
Note: I haven't yet tallied the other thousands of tracks, nor the AI variations by different creators for the same song, nor the real-person cover versions.
Those in business, especially marketing — including myself as an editor — should seriously reflect: Have we underestimated the market? Shown a lack of respect for real data? Or harbored biases as older generations?
From my data perspective, the usage rate of Hachimi background sounds is absolutely much higher than that of Hachimi short videos.
Currently, Hachimi short videos on Douyin have exceeded 100 billion plays. Conservatively, its background sounds should also be at least over 100 billion.
Fact 2:
Hachimi music-related topics currently have a cumulative 3.5 billion plays, mainly under "#Hachimi Music" and "#Hachimi Song.
"The most popular Hachimi song on Douyin (also called Hachimi tuning or Hachimi divine tune) is actually the secondary creation series "Anything Can Be Hachimi," where various song melodies are magically remixed into the "Hachimi Hachimi" style — super brainwashing!
It's widely used on Douyin and Bilibili in cute pet videos, abstract dances, rat videos, and quirky clips, with explosive dissemination that's impossible to fully track.
We select representative secondary creations: #Blue Lotus Ha – 100 million plays; #Da Huo Ji – 50 million plays; #Gu Gao Man Bo – 100 million plays; #Thai Man Bo – 50 million plays. (These aren't counted in Hachimi music plays because they don't include the word "Hachimi," so Douyin can't recognize them.)
Fact 3:
Hachimi music has unquantifiable plays in offline stores.
Mixue Ice City, Wallace, Tastien, Huawei, Xiaomi, BYD, major supermarkets, small supermarkets, street vendors, small shops, schools, parks, etc., have all played Hachimi music.
Hachimi music itself is cheerful and lively, warm and sunny, with strong appeal that attracts crowds and brings traffic.
We shouldn't underestimate the dissemination power of offline stores. China has a total of 8.12 million various offline stores, which support the Chinese commercial ecosystem.
Hachimi music isn't exclusive for commercial use (like the Mixue Ice City theme song — you won't hear Mixue's "Sweet Honey" in Luckin, but you can hear the Hachimi song). So its theme seamlessly fits almost all commercial scenarios.
These 8.12 million offline stores support the lives of 1.4 billion Chinese people, and the Hachimi music played in stores spreads from one to ten, letting everyone within several kilometers know about Hachimi.
Note: The scale of dissemination here can't be measured in billions of plays but in billions of people.
How many billions of people offline have heard Hachimi music? Impossible to track.
Quantitative change leads to qualitative change. Only with enough plays and recognition does Hachimi become synonymous with cats, and with cuteness and warmth.
Fact Summary:
Hachimi is an extremely cute and healing positive image, like a cup of hot ginger tea in the cold winter. Precisely because of this, the Hachimi song has become a national-level background music, overwhelmingly first.
Thousands of tracks, tens of thousands of sound effects, hundreds of billions of plays — this is a characteristic no other meme possesses.
In terms of music traits: Doge doesn't have it, Cheems doesn't, Labubu doesn't, Black Myth: Wukong doesn't, Nezha doesn't, Journey to the West doesn't. Milk Dragon has it but isn't popular enough. Yes, you can't find another.
Unlike Milk Dragon, Labubu, or Black Wukong, Hachimi has no capital or company promotion, yet its image is positive and uplifting, becoming a phenomenal national meme with short videos plus background music exceeding 200 billion plays. This is the people's love — a super IP at the national level.