Ferrari is set to enter the cryptocurrency arena by launching a digital token, the 'Token Ferrari 499P,' which will enable its elite fans to bid on the iconic Ferrari 499P racing car, a Le Mans-winning model. This initiative, developed in collaboration with fintech firm Conio, targets members of Ferrari's exclusive Hyperclub, comprising 100 passionate endurance racing enthusiasts. Enrico Galliera, Ferrari's chief marketing officer, emphasized that this move aims to enhance the sense of community among loyal customers. Token holders will have the opportunity to trade and participate in exclusive auctions, including one for the 499P, with the launch coinciding with the 2027 World Endurance Championship season. Ferrari has previously embraced cryptocurrency, accepting Bitcoin, Ether, and USDC for car purchases in the U.S. and Europe. Conio, seeking a license under the EU’s MiCA regulation, views this project as a significant step in luxury tokenization, highlighting the vast potential for growth in this sector.
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