cryptosports

Polymarket has signed a multi-year, exclusive licensing agreement with Major League Soccer (MLS), the largest professional soccer league in the United States. Under this deal, Polymarket will serve as the league’s sole prediction market partner, covering the MLS Cup, major conferences, and the All-Star Game.
The partnership will also introduce new fan experiences, including second-screen engagement during live matches, allowing audiences to interact with real-time collective sentiment on key moments and season storylines.
Prediction markets like Polymarket allow users to place bets on potential outcomes. Aggregated data from these wagers can provide a more unbiased view of future events, as monetary stakes reflect collective conviction.
Polymarket’s move comes amid a wave of licensing agreements for prediction platforms, including deals with the Ultimate Fighting Championship, the National Hockey League, and the New York Rangers. While Kalshi has recently pulled ahead in trading volume, largely due to its integration with Robinhood and sports betting offerings, Polymarket continues to expand its fan engagement and data-driven sports experiences.
For traders and crypto enthusiasts, this reflects a growing trend: on-chain data and prediction markets intersecting with mainstream sports — a development that could create new insights and opportunities in the digital asset ecosystem.
What do you think — will Polymarket’s MLS partnership change how fans engage with soccer? Comment your thoughts below.

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