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Campaign Content Selection Terms & Criteria , Updated on 30 Jan 2026
I. Activity Overview
This activity aims to encourage the creation of high-quality, original content that provides tangible value to users. Binance Square will evaluate eligible content by comprehensively considering content quality and platform performance, and will select outstanding works that meet the standards to receive a total reward of 200 BNB.
II. Core Content Selection Criteria
Selected content shall meet the requirements of both Content Quality and Platform Value, as outlined below:
1. Content Categories
(Content formats include text, images, videos, and live streams. Submissions must fall into at least one of the following categories.)
Market Analysis & Price Interpretation
Including but not limited to price trend analysis, market structure interpretation, and trading logic breakdowns. Viewpoints must be clear and logically sound.
Project Research & Investment Analysis Reports
Including systematic analysis of project background, business models, tokenomics, and risk factors.
On-chain Data Tracking & Educational Analysis
Including on-chain metrics interpretation, fund flow analysis, and tutorials on analytical tools.
Traditional Finance & Macroeconomic Analysis
Content that effectively connects macroeconomics or traditional financial markets with the crypto market.
High-Quality Live Content
Live streams must have a clear theme, sustained interaction, sufficient information density, and practical reference value for users.
Original, Non-AI-Generated Content Series
Content with a consistent theme, clear structure, original viewpoints, and long-term value.
2. Content Quality Standards
Originality
Content must be original. Plagiarism, content farming, splicing, or simple translation of third-party materials is strictly prohibited.
Non-AI Content Requirement:
The use of content directly generated by large AI models is strictly prohibited. The platform reserves the right to determine compliance through a combination of technical measures and manual review.
Professionalism & Completeness
Arguments must be supported by clear logic. Clickbait titles, emotional speculation, signal calling, or empty conclusions are not acceptable.
Informational Value
Content must provide learning value, reference value, or decision-support value for general users.
III. Platform Data & Behavioral Assessment
On the premise that content quality meets the standards, the platform will also consider the following indicators (including but not limited to):
Views and engagement rate (likes, comments, shares)Quality of user feedback and discussionConsistency and stability of content publishingWhether abnormal data behavior exists (e.g., fake engagement, incentivized interactions)
⚠️ Note:
Data performance is used as a reference factor only and does not constitute the sole basis for selection.
This activity does not consider follower count or whether the creator is new or established. Selection is based solely on the quality and value of the content itself. However, the platform will conduct necessary reviews of the overall account quality and historical behavior.
IV. Reward Distribution Rules
Distribution Method
Rewards will be distributed in the form of official account tips on the selected content;Each selected creator may receive up to 1 BNB per day;Rewards will be credited directly to the creator’s Binance Funding Account.
Distribution Frequency
Rewards are settled and distributed daily;Content that meets the daily selection criteria will receive tips after the evaluation is completed.
Credit & Notification
Once credited, creators can view the corresponding BNB records in their Funding Account;Notifications related to tips and rewards can be viewed via Binance Square Assistant.
Additional Notes
A creator may receive 1 BNB multiple times during the activity period, subject to daily limits;In the event of violations or non-compliance with the activity rules, the platform reserves the right to cancel reward eligibility and reclaim distributed rewards.
V. Selection & Final Interpretation
Final selection results are subject to the platform’s official announcement;Binance Square reserves the final right of interpretation and adjustment for this activity and its rules.