📺 YouTube ads are about to get even longer and they’ll be unskippable
YouTube viewers watching on TVs may soon have to sit through even longer ads, with Google rolling out new 30-second unskippable spots on its television app. The change means some ads that previously allowed users to skip after a few seconds will instead run the full half-minute with no option to bypass them except for subscribing to YouTube Premium.
“Google AI dynamically optimizes between 6-second Bumpers, 15-second standard, and 30-second CTV-only non-skippable ad formats, ensuring your campaign reaches the right audience at the right time,” - Google explained.
