Can an ordinary person, who does not understand technology and has no background, enter Web3 in 30 days?

The current CEO of Binance -@Yi He , is a perfect and definite answer.

He Yi comes from a rural background, self-proclaimed to have a college diploma, but actually dropped out at 16, sold drinks, and dealt with home goods.

Nowadays, one of the richest women in the world.

And her starting point is no different from ours.

In fact, many people have a fatal misunderstanding of WEB3: believing that this is an exclusive track for technical talents, and non-programmers and non-financial elites cannot get involved.

But He Yi's experience has precisely shattered this prejudice — technology and finance are indeed important, but Web3 requires not only programmers but also those who can build ecosystems, tell stories, and foster consensus.

The foundation of He Yili's positioning lies in: communication skills, brand-building ability, and community operation awareness.

The corresponding positions are: content, operations, BD...

These positions are entry points for ordinary people, and the rewards from these roles are far higher than those in ordinary industries.

The annual salary is approximately between 50,000 and 120,000 dollars, with slightly better business roles being able to earn a million a year.

If you don't believe it, look up sweet potatoes; they are everywhere.

The actual former Binance CEO, CZ, mentioned a strategic goal: to increase Binance's users to 1 billion.

Just the day before yesterday, Binance announced that registered users surpassed 300 million.

Imagine, with less than 300 million users, CZ could be pushed toward a down payment.

Then the remaining 700 million undeveloped users represent both space and value.

Therefore, let's make a bold assumption: if you are employed at Binance, why not consider the remaining 700 million users' KPI as your badge of honor?

Thus, the path for ordinary people to enter WEB3 has become clear, viewing themselves as CMO or CCO.

In fact, last month, in November 2025, a16z launched the 'New Media Partner Program.'

To face society, publicly recruit content experts, especially Operators, Creators, and Storytellers, provide them with concentrated training, and then form a content team to help a16z’s portfolio companies achieve 'internet domination.'

Helping the company achieve 'internet domination' is your primary responsibility as CMO/COO.

Traditional operations and BD may only write articles and plan events.

In WEB3, or large companies, a16z aims to discover and cultivate new media partners who understand content, the internet, entrepreneurship, technology, and business.

Therefore, we might as well borrow the people a16z seeks to match:

First, proficient at the intersection of technology, media, and culture, well-versed in the rules of disseminating new ideas and products in the online world.

Second, the identity may be a founder, operator, designer, writer, editor, curator, or content strategist; essentially, they are all creators and doers, skilled at crafting narratives that resonate.

Third, having a track record of creating impact, such as in creating newsletters, podcasts, communities, brands, or companies. Successful experiences where the work can shape others’ views on technology or the future.

Fourth, eager to explore new content formats, such as short videos, generative media, storytelling, dissemination, or filmmaking.

Fifth, aspiring to connect ideas with influence, willing to help entrepreneurs, startups, and investors communicate effectively in a humanized, clear, and culturally relevant manner.

Each of the above points is something an ordinary person without technical skills or background can achieve, and it is an incredibly clear path to entering WEB3.