🎮 How Roblox is shaping a whole generation
👧🧒 85 million children log into Roblox every day.
In 2024, they spent 73.5 billion hours ⏳
Now it is the most popular game among children under 13 🔥
⚙️ How are brands taking advantage of this?
👟 Nike built an entire virtual world in Roblox — Nikeland 🌍
Children run in branded sneakers,
🕹 complete quests,
🏆 compete with friends.
This is not a 5-second banner 📢
This is hours of engaged contact with the brand ⏱💥
🏬 The same is being done by dozens of other companies.
They create virtual stores where children
👕 try on clothes for avatars
➡️ and then ask their parents to buy the real ones.
📦 Moreover, Roblox has already launched
the sale of physical goods right inside the game 🛒
📍 Advertising that children choose themselves
📊 78% of players say they have a positive attitude towards brands in Roblox 😊
While a child plays — they absorb that
👟 Nike is cool
💎 Gucci is status
🌯 Chipotle is delicious
🧠 Generation Alpha will grow up with these brands in their minds.
And that's why companies are investing so actively in this direction 💰🚀
🚫 By the way, Roblox is not available in all countries
🇷🇺 In Russia, the game has been blocked since December 2025 ⛔