Hello, this is Nastya and TCP-MARKET.
Recently, we have been increasingly returning to topics of the future — financial, technological, social.
But there is one topic that surprisingly fails to hold attention, despite its fundamental importance.
It is longevity.
An observation that is hard to ignore
We analyzed people's reactions to different content formats — from finance and technology to health and lifestyle.
The picture turned out to be illustrative.
Maximum interest is always generated by topics related to:
quick result;
tangible benefits "here and now";
external effects — appearance, form, status.
For example, the experience of safe and scientifically grounded weight loss evokes a lively response.
But topics influencing longevity, comfort in old age, preservation of cognitive and physical functions — consistently remain in the shadows.
Why does this happen?
The superficial explanation is obvious.
Our brain is evolutionarily tuned for short-term rewards:
food, pleasure, social approval, quick results.
"How to lose weight by the weekend" will always be more attractive than
"how to live 5-10 years longer."
But if you stop and look deeper, a more disturbing observation arises.
Perhaps we accepted the finiteness of life too easily
If a person is not depressed, they generally love to live.
With varying intensity, in different conditions — but continues to cling to life as long as possible.
At the same time:
the most powerful ideas that united millions of people have always been related to life and what happens after it;
religions of different eras and cultures offered models of how to live and what will happen next.
And at the same time, humanity:
still does not have scientific consensus on what aging is;
spends incomparably fewer resources on longevity research than, for example, on AI;
invests enormous efforts in creating artificial life forms, sacrificing their own time.
Paradoxically, it seems that as a species we silently agreed to an uncertain point of end.
Death as a figure in the room
It is always present.
But we prefer to pretend that it doesn't exist.
Not because we don't know about it —
not because reflections on the finiteness of life do not yield quick benefits.
To seriously think about longevity, a person has to go through several difficult internal steps:
To break free from the race for immediate rewards.
To realize the finiteness of life not as fear, but as the value of time.
And only after that — find the strength to change something for real.
Why this is important not only personally but also systematically
The approach to long-term quality of life yields effects not only at the individual level:
reducing the burden on healthcare systems;
increased productivity;
fewer mental and age-related problems;
the overall resilience of society is higher.
But this approach has one "disadvantage."
It does not sell quickly.
It does not provide instant dopamine.
Only the timer remains:
with an unknown amount of time;
with an unknown algorithm for its write-off;
with theories about how to add a few divisions.
Why do we still believe that it's worth trying
Even if we leave aside abstract questions of meaning,
remains a tangible thing — the physical and mental comfort of life.
And for its sake — at least — it makes sense to think about the long horizon.
We will return to this topic:
science, practices, subjective experience, and systematic observations.
For now — it's just a reason to think.
Why is it so hard for us to invest in the longest and most valuable thing we have —
our own life.
As for "here, now, and money" — yes, this material is above 😉