DDC Enterprise increases its holdings by 100 BTC: Bitcoin treasury strategy enters "accelerated mode", global ranking jumps to 36th place
January 30, 2026 - Against the backdrop of increasing global macroeconomic uncertainty and heightened volatility in Bitcoin prices, DDC Enterprise Limited (NYSEAMERICAN: DDC), a publicly listed company on the New York Stock Exchange, once again sends a strong signal to the market: the company has completed a new round of Bitcoin accumulation, purchasing an additional 100 BTC, marking the second procurement completed this week. As a result, DDC's total holdings under the structured Bitcoin accumulation plan have increased to 1,783 BTC, rising from 44th place at the beginning of the year to 36th place in the global ranking of publicly listed companies' Bitcoin holdings.
One, Treasury strategy enters the "fast lane": single-month increase of 600 BTC.
Since the beginning of 2026, DDC's Bitcoin treasury construction has clearly accelerated. In January alone, the company has completed three increases, purchasing a total of 600 BTC, demonstrating unprecedented execution strength:
• January 15: First increase of 200 BTC, total holdings reached 1,383 BTC, with an average cost of about $88,998 per BTC.
• January 28: Second increase of 100 BTC, total holdings reached 1,683 BTC, with an average cost of about $88,130 per BTC.
• January 29: Third increase of 100 BTC, total holdings reached 1,783 BTC, with an average cost of about $88,170 per BTC.
This series of operations enables DDC's Bitcoin holdings to achieve a year-to-date return of 50.7%, with a corresponding holding amount of 0.059925 BTC per 1,000 shares. In the current market environment where Bitcoin prices fluctuate around $84,000 to $89,000, DDC's average holding cost is controlled at around $88,170, demonstrating the company's precise control over timing and cost management.
Two, strategic determination to increase positions against the trend.
It is noteworthy that DDC's latest increase occurred at a time when the Bitcoin market experienced a significant correction. As of January 30, the Bitcoin price had fallen about 33% from its historical high of $126,272 in October 2025, currently trading around $84,000. However, DDC has not been shaken by short-term price fluctuations but has insisted on executing its structured accumulation plan.
DDC founder, chairman of the board, and CEO Norma Chu said: "Every increase in holdings is a conscious step we take to solidify our Bitcoin treasury and balance sheet. The company has always adhered to a consistent and sustainable accumulation strategy, focusing on the long term to continuously create value for shareholders within a robust risk management framework."
This "buying more as prices drop" inverse operation logic is similar to that of the global corporate Bitcoin treasury strategy pioneer, Strategy (formerly MicroStrategy). In January 2026, Strategy also completed an increase of $264 million, purchasing 2,932 BTC at an average price of about $89,900, bringing its total holdings to 712,647 BTC.
Three, the corporate Bitcoin treasury wave continues to heat up.
DDC's proactive layout is not an isolated case. According to the 2026 Corporate Bitcoin Adoption Report released by Bitcoinforcorporations.com, in 2025, global listed companies collectively increased their holdings by 494,000 BTC, making corporate treasuries one of the most important institutional demand sources in the Bitcoin market. As of early 2026, more than 170-190 listed companies have included Bitcoin in their balance sheets, collectively controlling about 5% of the circulating supply of Bitcoin.
In the Asia-Pacific market, Japanese listed company Metaplanet is dubbed the "Asian version of MicroStrategy," currently holding about 35,102 BTC; while DDC, as a representative of Chinese enterprises, is rapidly rising to become a new benchmark for Asian corporate Bitcoin treasury strategies. The leap in ranking from 44th to 36th took less than a month, a speed of "overtaking on a curve" that is rare among listed companies.
Four, the value reconstruction of the "dual repair of currency and stock" model.
DDC's uniqueness lies in its "dual-drive" business model: on one hand, the company continuously consolidates its leading position in the global Asian food platform, expanding its restaurant and food brand matrix; on the other hand, it establishes Bitcoin as a core reserve asset and actively participates in the exploration and practice of corporate digital treasury strategies.
This "dual repair of currency and stock" strategy is reshaping the company's valuation logic. According to market data, DDC's stock price increased by over 5% to $3.22 in pre-market trading after announcing the first increase on January 15; and after the latest increase announcement on January 29, the stock price rose again by 2.4%. This indicates that investors are beginning to recognize the long-term value-enhancing effect of the Bitcoin treasury strategy on the company, rather than simply viewing it as a short-term speculative action.
Five, Asset allocation logic under the macro background
DDC views Bitcoin as a "strategic asset with scarcity attributes and long-term value characteristics," used to enhance the robustness of the overall capital structure, and optimize liquidity allocation against the backdrop of constantly changing macroeconomic and monetary environments. This judgment is highly consistent with the current global macro environment:
• Dollar liquidity environment: The Federal Reserve removed the daily limit of $500 billion on the standing repurchase (SRP) at the December 2025 FOMC meeting, allowing banks to borrow unlimited amounts from the Fed against Treasury bonds, significantly increasing market liquidity.
• Inflation hedge demand: Against the backdrop of weakening "anti-inflation properties" of physical gold, the narrative of Bitcoin as "digital gold" continues to strengthen.
• Institutionalization process accelerates: Spot Bitcoin ETFs continued to attract capital inflows in 2025, with BlackRock and other institutions' crypto investment portfolios exceeding $100 billion.
Six, Future Outlook
As DDC's Bitcoin holdings exceeded 1,783 BTC, the company has entered the second tier of global listed companies with Bitcoin treasuries. At the current accumulation speed, DDC is expected to challenge the top 30 in the short term, alongside companies like Exodus Movement (1,787 BTC) and NEXON (1,717 BTC).
More importantly, DDC's successful practice provides a replicable treasury management paradigm for small and medium-sized listed companies: through structured accumulation plans, strict cost control, and transparent governance frameworks, it can achieve controllable long-term value accumulation even in a highly volatile cryptocurrency market.
What are your views on DDC's Bitcoin treasury strategy? Do you think the "dual repair of currency and stock" model can become a standard feature for future listed companies? Feel free to leave comments for discussion! If you find this article valuable, please like, share, and follow us for more in-depth analysis of cryptocurrencies and treasury management of listed companies!
Risk warning: Cryptocurrency investment carries high risks, and price fluctuations can be severe. This article is for informational sharing only and does not constitute any investment advice. Investors should make cautious decisions based on their own risk tolerance.
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