If you ask me what Binance's greatest product will be in 2025, I would unhesitatingly vote for——Binance Alpha.
As a player who has experienced the complete cycle, I want to discuss why it has not only changed my wallet but also reshaped the entire industry ecosystem from the following three dimensions.
1. The 'dimensionality reduction strike' of the on-chain ecosystem: The twilight of the hair-pulling studio. The emergence of Binance Alpha is essentially a 'bloodsucking' of the existing on-chain capital. From the perspective of project parties, the logic is very realistic:
Listing on Binance is the ultimate goal: Being able to get on Alpha means having one foot in the door of Binance's spot and futures markets. As the largest exchange in the universe, this kind of liquidity and premium temptation is something no project can refuse.
Ready-made quality users: Compared to distributing airdrops to thousands of dubious 'witch' addresses on-chain, directly connecting to Binance's vast and mature user base is undoubtedly a more cost-effective choice.
Liquidity is king (conspiracy theory perspective): Only in places with the largest user base can the project's chips have sufficient support.
This transformation has directly led to fewer and fewer 'hairs' on-chain; the once glorious 'hair-pulling studios' are even struggling to make ends meet. It must be acknowledged that the era of purely on-chain airdrop speculation is being ended by Binance Alpha.
2. Binance's 'grand strategy' vs competitors' 'Dongshi imitating the beauty'
Perfect closed loop: Many people only realize belatedly that Binance is playing a big game. Alpha perfectly integrates Web3's new projects, financial management, and on-chain interactions into the exchange ecosystem. This seamless connection from on-chain to exchange.
Competitors' traffic anxiety: Alpha's explosive success has plunged second and third-tier exchanges into a panic over traffic. Although companies like Zhi* and Ou* have launched similar Boost products, the differences in user experience are obvious.
Competitor status: Some company's Alpha has become a carnival for agents, while another company's Boost has become a tool for KOLs to frantically engage in CX. There is a saying in the market: 'For every ten KOLs promoting Boost from a certain company, nine are harvesting retail investors.'
Essential difference: Binance Alpha truly allows users to 'eat the meat'; it is about profit sharing; whereas competitors' imitations treat retail investors more like 'blood bags'. There are only two types of people who criticize Alpha: those who missed the bonus and those who speak nonsense with their eyes open.
3. The real feeling of retail investors: Thanks to 2025, thanks to Alpha. If I remember correctly, Binance Alpha started in April 2025. I fully participated in the entire bonus period. To be honest, this wave of bonuses allowed me, as a small retail investor, to achieve 'no worries about food and clothing' in 2025, and even saved a few tens of thousands of U. It may be just a drop in the bucket in the eyes of big players, but for us friends who were flipping in Web2, the sense of satisfaction from this profit is enormous.
Conclusion: Many people say Binance 'wants to do everything', but the scary thing is that it 'can do everything well'. This is the confidence of the universe. Thanks to Binance, thanks to Alpha, 2026, continue to follow!
