Launch of a new era brand for the memecoin Dogecoin in the institutional market

The Grayscale spot-ETF, named GDOG, began trading this Monday on the NYSE Arca, offering institutional and retail investors direct exposure to Dogecoin, which had been treated as an "internet meme currency" until now. Despite the symbolic listing, the immediate impact on the price of DOGE was limited, reflecting the skepticism of part of the market regarding the official entry of memecoins into the traditional investment environment.