62% of Crypto Press Releases Linked to High-Risk or Scam Projects, Report Finds

A new Chainstory report analyzing 2,893 crypto press releases distributed between June and November 2025 found that 62% originated from projects classified as High Risk or confirmed Scam. Only 27% came from Low Risk entities with transparent teams and regulatory registration.

Nearly 49% of releases focused on product updates, while 24% covered exchange listings. Just 2% related to funding or corporate finance events. Tone analysis showed that only 10% of releases were neutral, with the majority categorized as promotional or overstated.

The report highlights how crypto newswires enable guaranteed paid placement across multiple crypto media sites without editorial review. In many cases, these paid crypto press releases are formatted to resemble organic news articles, yet disclosure is not always clear or prominent, raising serious transparency concerns under FTC native advertising standards.

The findings suggest that crypto press release distribution functions largely as a marketing channel for token promotions, exchange listings, and crypto presales, rather than a traditional news pipeline.

TheHolyCoins has also reported on cases where aggressive pre-launch promotional campaigns preceded sharp post-listing declines. In one example, Lightchain AI raised approximately $21 million in a crypto presale before experiencing a significant price drop after launch.

As crypto markets remain sentiment-driven, the distinction between paid promotion and independent journalism continues to shape investor perception.

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