According to a report by Caixin on February 12, in order to standardize the community content ecosystem, the official governance account of Xiaohongshu, Potato Steward, issued an important notice aimed at guiding users to proactively label content generated or synthesized by artificial intelligence.

In the announcement, Xiaohongshu elaborated on the reasons for this initiative. Recently, the platform has received multiple user complaints pointing out the phenomenon of using AI technology to forge the images of public figures and create fake videos. The official believes that such unauthorized content production infringes on the legitimate rights and interests of public figures, and since some publishers do not clearly label that the content is AI-generated, this practice is eroding the trust foundation among community users.

Therefore, Xiaohongshu clearly stated that it will strictly implement the relevant provisions of the "Regulations on Labeling Content Generated or Synthesized by Artificial Intelligence" and continuously improve the platform's automatic identification and detection technology for AI-generated and synthesized content. For creators, if they do not consciously label AI-generated content during the publishing process, once the platform detects it through technical means, it will forcibly add a label to that content. It is worth noting that for this type of AI-generated content that has not been proactively declared, the platform will impose distribution restrictions as a punitive measure, namely reducing its recommendation volume.