The Quiet Onboarding: Why Vanar’s Gaming Strategy Is Actually a UX Lab in Disguise
Gaming sector was boring before blockchain. But after the introduction of blockchain in gaming there was somw changes that were pleasant but not too much interesting for gamers and developers. Mostof the gaming projects and chains were too much costly or slow and was not easy to build for developers. But Vanarchain saw this gap and introduce gamers friendly chain thaf can actually think , have much faster speed and affordable for all type of people who purchase or upgrades in games. Sometimesthey even don't know they are using crypto in background. Vanarchain was basically built for Games sector.
Now start the real topic and discuss how it is working and making dream possible.
I usually tune out the moment I hear “built for mass adoption.” Not because adoption isn’t important—it’s the only metric that ultimately matters—but because most projects treat it like a marketing slogan instead of a design problem. You see the same slide decks: exponential user curves, billions of new wallets, frictionless onboarding. Then you open the app and you’re staring at a seed phrase, a gas fee estimator, and three different kinds of bridge.
So when I started digging into Vanar Chain, I was skeptical. Another L1 claiming to onboard the next billion users? I’ve written that headline before. But the deeper I went, the more I realized something: Vanar isn’t treating gaming as a vertical. It’s treating gaming as a laboratory.
And that distinction changes everything.
The Wrong Starting Line
Almost every blockchain project begins in the same place: financial infrastructure. DeFi lending, decentralized exchanges, stablecoin protocols. The assumption is that money is the killer app, and once you capture financial flow, everything else follows. This is logical on paper. It’s also a terrible way to onboard normal human beings.
Consider who you’re designing for. Crypto-native users will tolerate almost anything. They’ll configure RPC endpoints manually. They’ll save seed phrases in three locations. They’ll pay more in gas than to the thjng buying. These users are not the majority; they are a peculiar minority with an extraordinarily high tolerance for friction. Normal people are not like this. Normal people open an app, bounce if it takes more than four seconds to load, and never come back. Normal people do not want to learn what gas is. Normal people do not want to “take custody of their assets”—they want to buy a sword for their character and have the sword appear in their inventory. The blockchain, to them, is not a feature. It is, at best, invisible plumbing.
Vanar understood this not because they read a UX handbook, but because they came from the wrong industry . The founding team spent over a decade in gaming, VR, and virtual worlds before they ever touched blockchain . Gary Bracey, co-founder, has thirty-five years in video game development—he worked on titles you’ve actually played, not whitepapers you’ve skimmed . This matters. When you’ve spent decades chasing player retention, you learn things that DeFi degens never have to think about.
You learn that retention is not a feature you bolt on later. It is the entire architecture of the experience.
The Virtua Incubation
Before Vanar was a chain, it was Virtua. And before Virtua was a blockchain project, it was a digital collectibles platform with actual mainstream IP—The Godfather, Top Gun, Pacific Rim, Godzilla vs. Kong . These weren’t abstract PFP projects targeting crypto insiders. They were recognizable franchises with existing fan bases. This gave the team something rare: a testing ground with users who came for the IP, not the crypto. What did they learn? That the wallet popup is the moment of truth .
There’s a comment buried in one of the Gate posts that stuck with me. A user described opening a wallet prompt and feeling, instantly, that “this thing is not for me” . This is not a rational calculation. It’s visceral. It’s the same feeling you get when software asks you to install a driver or edit a registry key. You don’t evaluate whether the driver is good. You just leave.
Vanar’s response was not to build a better wallet. It was to make the wallet disappear.
Virtua allows login via Weibo, WeChat, and other mainstream social accounts . Not as a compromise—as a design principle. The user authenticates through channels they already trust, and the cryptographic complexity is handled backstage. A new user can be inside the environment, moving around, interacting with assets, inside five minutes . They do not know they are using a blockchain. They do not need to know. This is not dumbing down. This is engineering.
VGN: Not a Gaming Chain, a Game Developer’s Onboarding Ramp
Most “gaming blockchains” are built by people who admire games from a distance. Vanar’s gaming network, VGN, is built by people who actually shipped titles.
The difference reveals itself in the details. VGN provides a full SDK and toolset specifically designed for small-to-medium studios to launch on-chain games without rebuilding their entire pipeline . This is not about attracting the big AAA studios—those negotiations take years and rarely yield actual products. It’s about the long tail of independent developers who want to experiment with digital ownership but cannot afford to hire a blockchain engineering team.
Crucially, VGN decouples rewards from token holding. Players earn in-game, discounts, or exclusive content—not volatile tokens they’re expected to HODL . This is philosophically significant. Most Web3 games treat tokens as both reward and investment vehicle, creating perverse incentives where players won’t sell (because they’re “invested”) but also can’t spend (because that would crash the price). VGN’s model suggests a different logic: the reward is the thing you use, not the thing you speculate on.
This is the gaming industry’s native understanding, imported into blockchain. It feels obvious once stated. It is almost never practiced.
The UX Lab Hypothesis
Here’s the framing that’s missing from most Vanar coverage: Virtua and VGN are not the end products. They are the test subjects.
Vanar is using its gaming vertical as a controlled environment to study user behavior. How do players discover assets? When do they attempt to exit the platform? What friction points cause dropoff? These questions are difficult to answer in a generalized DeFi context because DeFi users are self-selected for high friction tolerance. In a gaming context, users will leave immediately if something feels wrong.
The comments on these posts reflect this reality. One user wrote: “Most chains are shouting about being the future. Vanar feels like it’s quietly studying human behavior. How people play. How people explore. How people stick around” .
This is the quiet onboarding. It doesn’t produce flashy announcements about total value locked or daily active addresses. It produces something harder to measure and more valuable: institutional knowledge about what normal humans will actually tolerate.
Fixed Costs and Invisible Infrastructure
There’s a number buried in Vanar’s About page that should receive more attention: $0.0005 per transaction, fixed . This is not the lowest in the industry—there are chains with effectively zero fees—but the word “fixed” matters. Predictability is a UX feature. When a developer builds on Vanar, they know what their cost structure will be next month. When a player performs an action, they won’t be surprised by a fee spike during network congestion. This is the kind of boring reliability that enterprise users demand and crypto projects rarely deliver.
Vanar achieves this through a hybrid consensus mechanism: Proof of Authority layered with Proof of Reputation, later supplemented by Delegated Proof of Stake . Validators are selected based on verified identity, operational reliability, and community trust . This is not maximally decentralized in the theoretical sense. It is intentionally, deliberately less decentralized in exchange for predictable performance. This tradeoff makes crypto purists uncomfortable. It also makes the chain usable for actual applications.
The AI Component: Not Marketing, Infrastructure
I’ll be honest: when I saw “AI blockchain” in the Vanar materials, my eyes glazed over. Every chain claims AI integration now. It’s the narrative du jour.
But reading closer, Vanar’s approach is different in ways that matter for UX. The chain includes native semantic storage and on-chain AI inference capabilities . This means applications can store, compress, and reason about data directly on the blockchain, not via external oracles or off-chain compute. For gaming applications, this enables dynamic content generation—music, video trailers, personalized assets—without requiring users to leave the environment .
The Nvidia partnership, announced in early 2024, integrates CUDA, Tensor, Omniverse, and Gameworks into the Vanar stack . This is not a logo-collecting exercise. These are actual developer tools for building AI-native applications on a blockchain substrate.
Again: the gaming use case is the laboratory. AI-generated content is stress-tested in Virtua before it becomes a generalized protocol feature. The UX patterns that work—how to present AI-created assets, how to handle ownership attribution, how to manage compute costs—are refined in the gaming context and then exported.
What Retention Actually Looks Like
The skeptics in the comment sections ask the right questions: “Will these projects last? Wallet issues solved, but what about user stickiness?” . “Gaming is brutal. Retention is everything. Execution will decide” .
These are fair. Vanar’s token price has been volatile—$14 million market cap at time of writing, down significantly from the 2024 peaks . The Messari profile shows “no significant updates” in recent months . The chain is not dominating headlines. And yet, There is a difference between hype velocity and adoption velocity. Hype produces price spikes. Adoption produces slow, cumulative infrastructure layering. Vanar’s strategy has never been about the former. The team spent years in relative obscurity, iterating through multiple brand evolutions—from Terra Virtua to TVK to Vanar—without abandoning their core thesis .
That thesis is simply stated: people do not want to use crypto. They want to play games, connect with friends, express themselves, and occasionally own something digital. If blockchain enables those experiences better than traditional infrastructure, they will use blockchain without ever knowing it. If blockchain adds friction, they will leave.
This is not a technological problem. It is a design problem. And Vanar, alone among its L1 peers, has built a dedicated laboratory to solve it.
The Invisible Takeover
There is a version of the future where Vanar “wins” and nobody notices. Where Virtua becomes a standard destination for digital social experiences, where VGN powers thousands of mid-market games with seamless asset ownership, where the underlying chain processes billions of transactions that users never see. In this future, Vanar does not achieve mindshare dominance—it achieves something more durable: infrastructure invisibility.
This is the quiet onboarding. It does not announce itself. It does not require users to learn new mental models. It simply works better, and over time, better becomes default.
Someone said rightly,
“Adoption doesn’t happen when people learn crypto. It happens when they forget they’re using crypto”
Vanar’s gaming strategy is not about games. It is about the forgetting. That is a UX lab worth watching. It all about you should even not aware you're using different thing , Vanarchain wants that people should use crypto as a daily life. And as agebtic Ai is the future of AI and Vanarchain is also one of the first agentic Ai bases chain that verify itself the transaction thats why making gaming sector secure provide exit plan of something unusual happens during the game.
#vanar $VANRY @Vanar