Amid the risk-off market, the narrative of meme coins is again under pressure, while DogeOS believes that the future of Dogecoin (DOGE) lies not in price momentum but in unlocking billions of dollars worth of assets sitting idle on centralized exchanges.
Jordan Jefferson, CEO of DogeOS and founder of MyDoge Wallet, stated that the real opportunity is not to replace Dogecoin or compete with high-performance chains like Solana (SOL), but to build an ecosystem around assets that have already weathered a market cycle of 10 years.
In an interview with Yellow.com, Jefferson said, “Dogecoin is Dogecoin. We are not fundamentally changing Dogecoin. We are creating more opportunities around and on top of it.”
According to him, the core structural problem is that most Dogecoins remain on centralized exchanges, where transaction fees accrue to the platform rather than the holders.
He asked, “Dogecoin should be the people's currency. But why is most of it in the hands of a few exchanges?” and pointed out that “the fees generated by exchanges from Dogecoin trading amount to billions, but those holding Dogecoin cannot provide liquidity anywhere to share those fees.”
Culture over speed
Unlike many layer 2 projects, DogeOS does not position itself as a faster or cheaper alternative to Ethereum (ETH) or Solana.
Jefferson believes that this framing is already outdated.
He stated, “The world really does not need another blockchain. Competing solely on technology is a losing battle.”
Instead, he describes Dogecoin as a 'culture chain' built on a globally recognized meme and a loyal user base that has lasted over a decade.
From his perspective, this cultural capital is much more resilient than slight improvements in transaction speed.
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Jefferson said, “There is only one blue-chip meme,” and that is Dogecoin.
DogeOS aims to introduce native DeFi features, including yield and liquidity provision, to incentivize users to move Dogecoin on-chain.
This platform is designed to inherit the proof-of-work (PoW) security of Dogecoin and has the potential to be reinforced by zero-knowledge (zk) validation in the future, but it does not change the base layer itself.
From meme to on-chain economy
Jefferson argues that enabling smart contracts and DeFi infrastructure around Dogecoin can increase on-chain speed (turnover) and broaden participation beyond centralized trading.
He stated, “The current issue is that there is almost no incentive to move Dogecoin on-chain,” adding, “If we provide native DeFi and interest opportunities, there will be actual financial incentives beyond philosophical reasons for self-custody.”
The larger goal is to convert what he calls 'idle meme capital' into an activated ecosystem and attract developers to create products tailored to the Dogecoin community instead of simply replicating Ethereum native apps.
Human first, AI second
Jefferson also drew a line against the notion that autonomous AI agents will soon dominate cryptocurrency usage.
He claimed, “We are making this thoroughly for human users,” asserting that expectations for AI-led finance are exaggerated in the short term.
Nevertheless, he believes that cryptocurrencies will ultimately serve as the payment and settlement layer for AI-based transactions, and that Dogecoin, being one of the most decentralized and widely distributed networks, is well positioned for that future.
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