The silence of Plasma is the most ruthless strategy
The current crypto world has long been distorted by short-term speculation; if a project doesn't send out news daily, it's considered to have run away. If there are no favorable developments, the price crashes. Everyone is competing to see who can shout the loudest, and no one is willing to focus on doing real work. Plasma, on the other hand, is taking the opposite approach, with its social media platforms hardly updated. To outsiders, it seems lifeless, but the real strategy is all happening beneath the surface.
It hasn't engaged in flashy marketing but has instead tightly focused on enterprise payments and tangible implementations. YuzuMoney has secured $70 million in Southeast Asia, all of which is real operating capital for small and medium-sized enterprises, not speculative hot money; MassPay covers 230 countries and has designated Plasma as its core settlement layer, which is the true barrier.
Once the ToB business is deeply rooted, the cost of migration is extremely high, and user stickiness far surpasses that of airdrops and hype. The current low price of XPL is merely due to the market not understanding its value; they only love to hear explosive stories and cannot endure the slow pace of real implementation.
Plasma is not betting on short-term heat but on the big trend of cash digitization. When the industry comes to its senses, these foundational infrastructures rooted at the bottom will become irreplaceable cores. Silence has never been a decline; it is quietly building a moat that others cannot catch up with.
