Garlinghouse was pretty direct at $XRP Community Day this week: "XRP is the North Star for Ripple." Not a hedge. Not "one of our priorities." The north star.
And he backed it up structurally. Ripple spent $4 billion in 2025 acquiring firms that all got renamed and reoriented around XRP: Ripple Prime (formerly Hidden Road), Ripple Treasury (GTreasury), custody via Rails. The entire stack — payments, custody, prime brokerage, treasury management, stablecoin settlement via RLUSD — is being designed to flow through the XRP Ledger.
Ripple's target is to become a global financial platform company by 2030. That's a trillion-dollar addressable market play if it works — competing against Swift infrastructure, not other L1s.
$XRP price doesn't reflect that ambition yet. Still around $1.37. Market cap is $83 billion. Ripple the company is valued at $40 billion. There's a tension there worth paying attention to.
