Binance just rolled out its first Alpha Box airdrop, bringing together BTG, ARTX, and NAORIS tokens in one claim event—powered by a new points-based system.

Binance is shaking things up with a new way to deliver early-stage tokens, making it easier for active users to get involved.

Introduction — The Problem With Airdrops

Airdrops are everywhere in crypto, but honestly, they’re kind of a mess. You have to chase different campaigns, figure out the rules for each one, and hope you’re fast enough to claim in time. For projects, it’s a headache too—distribution gets messy, and it’s tough to reach a big, engaged audience.

Binance’s answer? The Alpha Box. It pulls together multiple token rewards into one simple, streamlined system.

Core Idea — Why This Model Stands Out

With the first Alpha Box, Binance is offering tokens from Openverse Network (BTG), ULTILAND (ARTX), and Naoris Protocol (NAORIS).

The big advantage here: everything runs through a single event that measures and rewards user activity with Binance Alpha Points. Projects get to connect with real, active users—not just random wallets—and users get a shot at multiple tokens in one go.

Why Standard Airdrops Don’t Cut It

Traditional airdrops have a bunch of problems:

- Fragmented across different wallets and platforms

- Vague eligibility rules

- Sky-high competition and gas fees

- Hard for new projects to get noticed

People end up missing out. Projects can’t find the right audience.

How Alpha Box Works

1. Alpha Points System

When you use Binance, you rack up Alpha Points. These points decide if you qualify for Alpha Box drops. So, rewards actually go to people who are active—not just anyone with a wallet.

2. Multi-Project Pool

Instead of just one token, Alpha Box puts rewards from several projects into one pool. One claim, access to multiple ecosystems.

3. Dynamic Eligibility

If not all tokens get claimed, the points you need to join in drop over time. More people get a shot as the event goes on.

4. Random Token Rewards

Each eligible user gets a random token—BTG, ARTX, or NAORIS—so it’s fair and keeps things interesting.

Worried Something Could Go Wrong?

Binance keeps everything inside its own platform, so you claim through the official Alpha Events page. You have to confirm within a set window, and all the point deductions and rules are clear up front. It cuts out the risk of sketchy links or fake airdrop sites.

Why This Distribution Matters

The Alpha Box approach makes it easy for new projects to reach active users on Binance. Binance gets to bundle campaigns together, and users can discover new tokens without having to dig around different platforms. It’s just smoother for everyone.

Airdrops: Then and Now

Airdrops used to be simple—just free tokens. Now, they’re more about engagement and targeting real users. Exchanges like Binance are leading the way, using things like Alpha Points to make distribution smarter and more focused. Alpha Box is another step in that direction.

The Big Idea

Alpha Box takes scattered, hard-to-track airdrops and turns them into one focused, points-driven event where users can discover new projects.

What to Watch Next

In the next few months, keep an eye out for:

- More Alpha Box rounds with new tokens

- More people racking up Alpha Points

- Expansion into other areas like gaming or DeFi

- Tweaks to how rewards and thresholds work

- More users getting involved with early-stage tokens

Why This All Matters

Getting tokens into people’s hands is critical for growth in crypto. Binance’s Alpha Box makes that process simpler for users and more effective for new projects. By tying rewards to real engagement, adjusting thresholds, and pooling multiple tokens, this format could change how centralized platforms help launch new projects.

Want In?

Just head to the Binance Alpha Events page. Check your Alpha Points and see if you’re eligible for the next Alpha Box drop.

FAQs

Q1: How many Alpha Points do you need?

You started out needing 242 points, but if some rewards are left unclaimed, the requirement drops.

Q2: What happens when you claim?

You spend 15 Alpha Points and get one of the available tokens (randomly assigned).

Q3: How long do you have to confirm?

You’ve got 24 hours to confirm your claim, or you’ll lose the chance.