The Trump family has deeply entered the cryptocurrency field through the World Liberty Financial (WLFI) project, which was established in 2024 and is associated with Trump and his sons (Donald Jr., Eric, Barron) and other family members. It is positioned as a DeFi (Decentralized Finance) platform, emphasizing the dominance of the US dollar.
The core assets include two types of tokens: USD1: a dollar-pegged stablecoin launched in 2025, anchored 1:1 to the US dollar, supported by reserves such as US Treasury bonds and cash. The current circulation exceeds $5 billion, with Binance holding about 87% (approximately $4.7 billion), indicating a very high concentration. This stablecoin has been used in the lending market (WLFI Markets) and has a deep partnership with Binance (fee-free exchanges, airdrops, and other activities). The Trump family profits indirectly through equity and revenue sharing.
WLFI: governance token, with a massive total supply, family-associated entities hold about 22.5 billion tokens (22.5%), and enjoy 75% of the net revenue from token sales. WLFI is used for platform governance and voting, and is now tradable, with its market value having fluctuated significantly (peaking at about 33 cents, currently lower).
The Trump family has benefited significantly from this, reportedly cashing out over $1 billion, with net assets increasing by approximately $1 billion+, and involving foreign investments from the UAE, among others. The project is highly controversial, accused of politicization, conflicts of interest, and concentration risks, but it has also rapidly expanded leveraging Trump’s influence, becoming the core of the family’s cryptocurrency landscape.
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{spot}(USD1USDT)