Survivor's error or a clear plan? 🔏
🍏Apple is once again at the $4 trillion market capitalization mark and regaining second place among the world's most valuable companies, changing almost nothing in its strategy.
💡 While the market is in turmoil due to fears of an AI bubble, Apple is staying out of the spending race.
About $18 billion on AI compared to $115 billion at Meta, $175 billion at Google, and nearly $200 billion at Amazon. Instead of loud promises – careful decisions and cost control.
🔎 The same logic applies to products.
Instead of a "revolutionary" Siri, the company partnered with Google, which unexpectedly boosted iPhone sales.
Sometimes the best strategy is to not rush while others are running.
Such details rarely make the headlines, but they are what shapes the understanding of the market.
