Ferrari is set to enter a new era.

🏎️ The luxury automaker will begin accepting pre-orders for its first fully electric vehicle, the Ferrari Luce, in March, with formal orders opening after its official debut in Rome on May 25.

🎨 The interior, designed in collaboration with Jony Ive’s LoveFrom studio, takes a bold approach — rejecting oversized touchscreens in favor of refined mechanical controls. The price is expected to exceed €500,000.

⚡ Despite launching its first EV, Ferrari has scaled back its electric ambitions. The company now targets 20% fully electric vehicles by 2030, down from the 40% goal announced in 2022.

Ferrari is blending heritage with innovation — but on its own terms.

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