Has Vanar's airdrop logic changed? It looks more like a "compliance experience voucher"
【I do not hold the token $VANRY , and have no cooperation or profit relationship with the Vanar Chain team. This content is independent research and analysis, and does not constitute any investment advice. Please bear the market risks yourself】
Those who are eyeing @vanar's airdrop might not understand its ambition. What it is offering is not "free money", but a "compliance digital asset" experience voucher.
Traditional airdrops involve brushing interactions and stacking wallets. But Vanar's recent partnerships and activities reveal a different flavor: collaborating with musicians on NFTs and working with game studios on digital assets. What’s the entry barrier? Often just email registration and simple KYC. This is not the native play of crypto? This is clearly a gentle way to "lead Web2 users in".
Data and risk penetration:
Airdrop value anchoring: its ecological incentives aim to enrich the on-chain "compliance digital goods", rather than the number of transactions. Observing its Galxe space tasks, they are often related to specific DApps. This means that the airdrop value is linked to the "real user conversion rate" of ecological applications, not just volume brushing.
Core risk exposure: This model relies on brand partners to continuously settle in and bring traffic. If the "traditional giants' experiments" progress slowly, the on-chain may fall into a stagnation of "having technology but no explosive products". Recently, the average daily transactions on-chain are about 50,000 to 100,000 (source: public browser data), which shows a significant gap compared to mainstream chains, indicating that it is still in the early stages.
Competitive quantitative comparison: Compared to Polygon's dual bets on DeFi and gaming, Vanar is almost all in on brands and entertainment. Its transaction costs (near zero) and speed (second-level) are comparable to Solana, but the core selling point is the embedded compliance toolchain, which is an additional configuration needed for solutions like Avalanche subnets.
Key observation nodes: In the next 1-2 quarters, can there be at least one cooperative brand that fully deploys its core fan activities (such as tickets, membership badges) on-chain and generates tens of thousands of daily active users? This is the touchstone for testing the feasibility of its model.
The airdrop strategy should also change: don’t just brush transactions, go deep into experiencing those ecological applications that collaborate with brands; your behavioral data may be more valuable than gas fee records.
Do you believe in this ecological development strategy centered on "compliance application experience"?
