🧨 1. DOYR — a brief explosion like fireworks

Birth background

The story of DOYR originates from a post in English by He Yi (one of the leaders at Binance) in the BSC community — in the post, she mistakenly wrote the popular crypto term 'DYOR' (do your own research) as 'DOYR'. This small mistake unexpectedly became the inspiration for a meme, and the community quickly created the DOYR coin, attracting attention in a short period.

Valuation peak and price performance

After a quick hype in the early stages, DOYR briefly ranked on the Binance Alpha platform at launch, reaching a market value of about 31 million dollars at one point.

But its vitality is insufficient, with prices constantly falling as popularity dissipates; currently, it has dropped about 95% from its peak, almost nearing zero.

Community and the regrets left behind

DOYR's popularity mainly comes from its topicality and typo memes, rather than real community building or long-term vision. Once the topic recedes, it has almost no sustained momentum. Compared to most Meme coins, its lifecycle resembles fireworks — brilliant for a moment, then quickly extinguished.

🍿 2. MEMES — A general term for the BSC Meme ecosystem and market hype

Although the term 'MEMES' may refer to the overall Meme coin market, several Meme coins designed around Meme culture, internet humor, and key figures have emerged within the BSC ecosystem. The BSC Meme market exploded for a period, resulting from the interplay of capital chasing and community participation, rather than a single token. As on-chain funds concentrate towards projects with greater consensus or trending topics, many early Meme coins have gradually lost favor.

If viewed from the perspective of 'MEMES' representing the overall BSC Meme craze, it has become a typical high-risk gambling sector:

A large number of coins quickly take off, with short-term profits;

Yet it lacks substantial use cases and long-term community growth;

Once the narrative weakens, the price quickly falls back.

This also reflects the overall dilemma of the Meme coin market.

👩‍💼 3. Customer Xiao He — The regret of 'official character' memification

Birth background

'Customer Xiao He' is a Meme coin derived from the community's jokes about He Yi's role, which once gained attention through internal discussions and character traffic within Binance. According to research, Customer Xiao He and similar Meme coins like DOYR and Xiu Xian mainly depend on character interaction for their popularity, rather than a true community foundation.

Valuation and price

These types of Meme coins can achieve market values of tens of millions or even higher at their peak, but as key figures like He Yi stop interacting frequently, their prices and popularity quickly decline, leaving almost no sustained growth momentum.

Lessons behind

'Character-type Memes' are easy to spread in the short term, but essentially rely on the popularity of the character itself. Once the topic fades, the coin's presence also disappears.

🐾 4. PALU — From CZ's strong support to significant decline

Birth and explosion

PALU is a typical 'mascot-type' Meme coin on BSC, inspired by the cartoon image of Binance executive CZ, gaining hype among the community and traders. It even skyrocketed in market value due to CZ's related tweets and the launch of the exchange's Alpha platform.

Valuation performance

Once briefly touching a peak market size of about 100 million dollars.

Subsequently, as funds shifted towards more popular and topic-driven Meme projects, PALU's market value significantly declined, with a drop of about 97%.

Community and regrets

The rise of PALU largely depends on top influencers and exchange platform push, rather than an autonomous community ecosystem. Once the market focus shifts, its continued growth faces significant challenges.

🐱 5. BIBI — The dilemma of mascot coins

Story background

bibi is also a Meme coin built around a mascot image, which attracted significant attention during its peak community interest. The market once believed it was likely to become Binance's potential 'new mascot' coin.

Price and pullback

The highest market value once reached approximately 13.8 million dollars.

After changes in the BSC market mechanism, especially He Yi's statement that 'official IP derivative Meme coins will no longer be a focus', BIBI faced selling pressure, dropping nearly 30% within 24 hours, and its current price is far below its peak.

Evaluation and regrets

bibi has garnered brief market attention but also exposed the inherent weakness of having 'no long-term community or functionality'. Once funding withdraws, the price struggles to support itself.

🧠 Conclusion: Why are they regrettable?

The decline of these Meme coins fundamentally reflects the high-risk characteristics inherent to Meme coins:

Narrative-driven rather than value-driven — most Meme coins are pushed up by topics and hype rather than fundamental support.

Strong dependency on characters/hot topics — once the core topic fades, lacking strong community support, the price quickly declines.

Market sentiment changes rapidly — capital flows on BSC can fluctuate sharply due to changes in KOL influence.