BLUFF Lands $21 Million to Level Up Social Betting
Social betting platform BLUFF has raised $21 million in new funding, signaling strong investor confidence in its community-driven approach to wagering. The round will help the company expand its platform and refine features that turn betting into a shared, social experience.
Unlike traditional betting apps, BLUFF focuses on interaction. Users can follow friends, share predictions, track performance, and react to live outcomes, making betting feel more like a group conversation than a solo transaction. The goal is to combine competition, transparency, and entertainment in one place.
BLUFF says the funding will go toward improving product performance, scaling infrastructure, and supporting real-time features for live events. The company also plans to expand into new markets as demand for social-first platforms continues to grow.
Investors see opportunity in changing user habits, especially among younger audiences who value engagement and community over static odds. By showing betting histories and performance data, BLUFF aims to build trust in an industry often criticized for its lack of transparency. With this fresh capital, BLUFF is positioning itself as a key player in the fast-growing social betting space—where wagers are no longer just placed, but shared.
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