Audi F1's inaugural year: Partnering with Nexo to launch a four-year strategic collaboration.
Core of the collaboration: On January 16, 2026, Audi Revolut F1 Team, which will make its debut this season, officially announces that the crypto lending platform Nexo becomes its first official digital asset partner. The two parties have signed a four-year agreement.
Brand integration: As a deep partner, Nexo's brand logo will appear on the body paint of Audi F1 cars, on the helmets and sleeves of drivers (Nico Hülkenberg and Gabriel Bortoleto), as well as on the uniforms of the pit crew.
Activation plan: Nexo plans to enhance fan engagement through a 'digital-first' strategy, including:
Exclusive rights: Providing exclusive access to the F1 Paddock and hospitality areas for Nexo's high-end clients.
Immersive experience: Offering brand interactions through AR/VR technology at Grand Prix events worldwide.
Educational outreach: Launching co-created content that combines racing engineering with digital finance.
Strategic significance: The Audi team, named after Revolut and now joined by Nexo, shows that the team is deeply embracing Web3 and financial technology capital in the context of major changes in F1 rules in 2026, aiming to attract a younger, digitally native audience.
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