Samsung Electronics shares have surged to a new record high following reports from local media about the company's negotiations for its latest AI memory chip. Bloomberg posted on X that the firm is discussing a price increase of up to 30% compared to the previous generation of chips. This development highlights Samsung's strategic move to capitalize on advancements in artificial intelligence technology, potentially boosting its market position and profitability. The news has sparked investor interest, contributing to the rise in share value.

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