We’ve all agreed that puzzles are not the most fun games, right?

So why does your post feel like one?

Why does your audience have to decode what you’re saying before they understand you?

Clarity is attractive.

Confusion is exhausting.

If I have to reread your sentence three times,

you’ve already lost me.

Your audience shouldn’t need a translator.

They should need a notebook.

Simple doesn’t mean shallow.

Clear doesn’t mean basic.

It means you respect people’s time enough to say

exactly what you mean.

This week, write like you want to be understood.

Not like you want to sound impressive.