Tether is expanding its gold strategy by quietly accumulating about 27 tons of physical gold and investing $150 million into Gold.com to strengthen distribution to crypto users. The deal includes integrating Tether Gold (XAU₮) into Gold.com’s retail platform, allowing users to move from USDT into tokenized or physical gold more easily.

The move reflects growing demand for on-chain “risk-off” assets as market volatility rises and gold prices rally. Tokenized gold’s market cap has surged in parallel, though concerns remain around custody, legal ownership, redemption rights, and regulation, according to Reuters.

Alongside tokenized gold, tokenized Treasuries are also growing quickly, with data from RWA.xyz showing billions in on-chain government debt products used for yield and capital preservation.

Strategically, Tether is positioning gold as both a core reserve asset and a core user hedge product. By pairing stablecoin liquidity with a retail gold storefront, it aims to give crypto users a direct, in-ecosystem path to defensive assets during periods of market stress.